How a Simple Tagline Transformed a Brand . . .
. . . and Gave Hope to Millions. Sarah Newson. Associate Vice President of Communications for MD Anderson Cancer Center will share this remarkable story of marketing genius and the lessons learned. JOIN US for this compelling program.
External Crisis Communications in a 24/7 World
Getting the Message Out Fast and Accurately: to the media, stakeholders, customers. Featuring Floyd J. LeBlanc of CenterPoint Energy. Register now ...
Redefining the Brand -- Corporate Communicators Breakfast
First-hand accounts from two recent high-stakes rebranding efforts: Insperity.com (formerly Administaff) and Reliant Energy. Join us for this content-rich, intimate discussion.
