Upcoming Events

    Apr 27

    How Brand Purpose relates to Increased Profitability

    Jennifer Layne Welch is the Head of Brand Strategy & Stewardship for Shell Brands International. She will lead a discussion on how an organization's brand ties to the company's profitability.

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    Jun 22

    Articles

    IABC Houston 2017 Bronze Quill Awards

    Houston, the 4th largest city in the US, is a global city alive with art, technology and innovation. Reflecting on the region’s diverse business sectors and its many communities, the 2017IABC Houston Bronze Quill Awards invites you to “Let your ideas pop!” Share your best examples ...

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    From Bedtime to Boardroom — the Power of Storytelling

    From the earliest cave paintings to today’s social media, one thing is certain — human beings have a powerful need to connect and share information. Here are some techniques to help you tap into that need, using classic elements of storytelling to engage employees, heighten performance a...

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    Engaging the Left-Brained Leader

    Engaging the Left-Brained Leader Leadership plays a critical role in the success of any workplace initiative. So if your CEO is “left-brained” — logical, rational, organized — the key to winning his or her support for change is to understand, and tailor your case to suit, his...

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    Responsive Organizations and the New Era of Communications

    In today’s world of hyper-connectivity and rapid change, responsive organizations need employees who are informed, engaged, and prepared to meet the challenges of an increasingly fluid and flexible work environment. To thrive in an age where disruption is the norm, companies must have a commun...

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