Treats of the Trade, PRSA Houston's one-day professional development conference is coming up on October 31. As a partner of PRSA, IABC members can use this link to receive PRSA member pricing. 

This event, presented by Enbridge, gathers PR experts from  Houston and across the country to speak on a variety of issues professionals deal with daily in the workplace, and how they can best adapt to the field’s changing landscape.

This year's featured keynote speaker Dave Armon, president of Critical Mention, New York, NY, will discuss how PR professionals can best adapt to the changing landscape in the face of evolving TV news as millions abandon cable.

Other topics slated for PR Day 2012 include: staying ahead of the news and information curve; crisis communication action plans; video strategies to increase media coverage; social media tactics; Web 2.0 communication tools; Journalism to PR panel and more.

The event will be held at the United Way of Greater Houston Conference Center, 50 Waugh Drive.