'If You Ain't Got It, They Won't Get It': How & Why Public Relations is the Stealth Weapon in Marketing Communications on 8-Jan-09 11:15 AM

Thu, 08 Jan 2009 16:15:00 GMT

'If You Ain’t Got It, They Won’t Get It': How & Why Public Relations is the Stealth Weapon in Marketing Communications
Start Date: 8-Jan-09 11:15 AM
End Time: 8-Jan-09 1:00 PM
Location: The Fabulous La Griglia, Houston, TX 77009
Speaker: Chris Wailes

Event Details:

This 35- to 40-minute presentation will begin where most have failed: defining public relations. We'll look at some plausible definitions and some truly confusing ones (those would be from PRSA itself).

The subtle and not-so-subtle differences between public relations and advertising.
Public relations' ability to close advertising's "credibility gap."
Five truths about credibility and today's marketing realities.
Cost reduction, media fragmentation, commercial message clutter and competition for editorial marketshare: four good reasons to keep public relations front and center in your marketing efforts.
How public relations added value to notable ad and sales campaigns: examples from McDonalds, Crayola, Miller Lite, Butterball Turkey, Ben & Jerry's and others.

The Fabulous La Griglia

2002 West Gray

Houston, TX 77009

IABC Houston - Calendar Events

'If You Ain't Got It, They Won't Get It': How & Why Public Relations is the Stealth Weapon in Marketing Communications on 8-Jan-09 11:15 AM