Buc-ee's -- How Famous Brands Lead to Fantastic Sales on 25-Feb-10 11:15 AM

Thu, 25 Feb 2010 16:15:00 GMT

Buc-ee's -- How Famous Brands Lead to Fantastic Sales
Start Date: 25-Feb-10 11:15 AM
End Time: 25-Feb-10 1:00 PM
Location: Maggiano's, Houston, TX 77056
Speaker: Lou Congelio

Event Details:

A few years ago, Buc-ee's was a company with just a few convenience stores around Texas. They were growing but didn't have a brand presence to grow with them.

Enter STANANDLOU. The challenges for STANANDLOU: how to persuade travelers to drive that extra mile to go to Buc-ee's? To remember which exit to take? To make stopping at Buc-ee's a traveling tradition?

The Solution? Reposition Buc-ee's into a recognizable brand with an entertaining new voice, a new look and some clever billboards placed along Texas roadways.

Join us on Feb. 25 back at Maggiano’s to learn how Buc-ee's became a household name with messages that speak directly to the customer's hearts … stomachs … brains … and bladders. Buc-ee's has become a Texas institution with a rabid, cult-like following. And Buc-ee's sales and growth have gone through the roof!

Maggiano's

2019 Post Oak Blvd.

Houston, TX USA 77056

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Buc-ee's -- How Famous Brands Lead to Fantastic Sales on 25-Feb-10 11:15 AM