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<title>IABC Houston - Calendar Events</title>
<link>http://www.iabchouston.com</link>
<description>IABC Houston Calendar Event RSS feed. .</description>
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<pubDate>Wed, 08 Sep 2010 12:53:14 GMT</pubDate>
		<item>

			<category>Events</category>

			<link>http://www.iabchouston.com/en/cev/388</link>

			<title>Show Me the Money: How to (Actually) Drive Revenue With Social Media Apps on 11-Mar-10 11:30 AM</title>

			<description>&lt;div class=&quot;vevent&quot;&gt;
&lt;a class=&quot;url&quot; href=&quot;http://www.iabchouston.com/en/cev/388&quot;&gt;
&lt;span class=&quot;summary&quot;&gt;Show Me the Money:  How to (Actually) Drive Revenue With Social Media Apps&lt;/span&gt;
&lt;/a&gt;&lt;br/&gt;
&lt;span class=&quot;tdtstart&quot;&gt;Start Date:&lt;/span&gt; &lt;abbr class=&quot;dtstart&quot; title=&quot;20100311T163000Z&quot;&gt;11-Mar-10 11:30 AM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tdtend&quot;&gt;End Time:&lt;/span&gt; 
&lt;abbr class=&quot;dtend&quot; title=&quot;20100311T180000Z&quot;&gt;11-Mar-10 1:00 PM&lt;/abbr&gt;
&lt;br/&gt;
&lt;span class=&quot;tlocation&quot;&gt;Location:&lt;/span&gt; &lt;span class=&quot;location&quot;&gt;
The Fabulous La Griglia, Houston, TX 77019&lt;/span&gt;
&lt;br/&gt;
&lt;span class=&quot;tspeaker&quot;&gt;Speaker:&lt;/span&gt; &lt;span class=&quot;speaker&quot;&gt;Alise Isbell, Allie Herzog, Susan Farrell&lt;/span&gt;&lt;br&gt;
&lt;br/&gt;
&lt;span class=&quot;tdescription&quot;&gt;Event Details:&lt;/span&gt; &lt;div class=&quot;description&quot;&gt;&lt;div style=&quot;font-family: Verdana; font-size: 10pt&quot;&gt;&lt;span style=&quot;font-family: 'times new roman', 'new york', times, serif; font-size: 16px&quot;&gt;
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&lt;div&gt;
&lt;div&gt;&lt;font class=&quot;Apple-style-span&quot; size=&quot;3&quot; face=&quot;Verdana&quot;&gt;&lt;span style=&quot;font-size: 13px&quot; class=&quot;Apple-style-span&quot;&gt;&lt;span style=&quot;line-height: 15px; border-collapse: collapse&quot; class=&quot;Apple-style-span&quot;&gt;
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&lt;div style=&quot;text-align: center&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;/attachments/wysiwyg/5942/showmethemoney_type_image.jpg&quot; width=&quot;300&quot; height=&quot;159&quot; /&gt;&lt;br&gt;&lt;/div&gt;&lt;/span&gt;&lt;/span&gt;&lt;/font&gt;&lt;/div&gt;
&lt;p&gt;&lt;span style=&quot;font-family: Arial; font-size: 12pt&quot;&gt;We&amp;#8217;ve witnessed many presentations and workshops over the past few years celebrating the exciting things to be done with Social Media. And we&amp;#8217;ve invested our time learning the ropes; setting up Facebook accounts; following celebrity Tweeters; and so much more.&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;span style=&quot;line-height: 115%; font-family: 'Arial','sans-serif'; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA&quot;&gt;
&lt;p&gt;&lt;span style=&quot;font-family: Arial; font-size: 12pt&quot;&gt;So when does it begin to pay off?&lt;/span&gt;&lt;span style=&quot;font-family: Arial; color: #000000; font-size: 16px&quot; class=&quot;Apple-style-span&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;div&gt;Join three business experts in the area of Social Media for how-to demonstrations covering a wide range of apps -- from Twitter to YouTube to SlideShare.&amp;nbsp;&lt;/div&gt;&lt;/span&gt;&lt;span style=&quot;line-height: 115%; font-family: Arial; font-size: 12pt&quot;&gt;
&lt;p&gt;&lt;font class=&quot;Apple-style-span&quot; size=&quot;4&quot; face=&quot;Arial&quot;&gt;&lt;span style=&quot;font-size: 16px&quot; class=&quot;Apple-style-span&quot;&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;&lt;font class=&quot;Apple-style-span&quot; size=&quot;4&quot; face=&quot;Arial&quot;&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-family: Arial; color: #000000; font-size: large&quot; class=&quot;Apple-style-span&quot;&gt;&lt;span style=&quot;line-height: 115%; font-family: 'Arial','sans-serif'; color: black; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'&quot;&gt;Bring your Notepad! You&amp;#8217;ll walk away with specific techniques you can take home and put to use that afternoon! But do not expect a stack of handouts; the entire slide presentation will be posted on &lt;a href=&quot;http://www.SlideShare.com&quot;&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Arial; color: #0000ff; font-size: 12pt; text-decoration: none&quot;&gt;www.SlideShare.com&lt;/span&gt;&lt;span style=&quot;line-height: 115%; font-family: Arial, sans-serif; color: black; font-size: 12pt&quot;&gt;that day so you&amp;#8217;ll have ready access to the visuals, step-by-step directions, and a fresh list of best practices when you get back to the office. &amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;strong&gt;&lt;span style=&quot;line-height: 115%; font-family: Arial, sans-serif; color: black; font-size: 12pt&quot;&gt;Alise Isbell&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;line-height: 115%; font-family: Arial, sans-serif; color: black; font-size: 12pt&quot;&gt;&amp;nbsp;will lead off with a humorous twist:&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;line-height: 115%; font-family: Arial, sans-serif; color: black; font-size: 12pt&quot;&gt;&lt;strong&gt;&amp;#8220;Is Driving Business Via Social Media&amp;nbsp;&lt;em&gt;Really Like Dating&lt;/em&gt;? Social Skills for Social Media Success,&amp;#8221;&lt;/strong&gt;&amp;nbsp;including how to work with images and links in Facebook and LinkedIn; and how to leverage free offers and optimize your circles of influence.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;strong&gt;Allie Herzog&lt;/strong&gt;&amp;nbsp;will follow with&amp;nbsp;&lt;strong&gt;&amp;#8220;Fast and Easy Tricks to Increase Online Optimization,&amp;#8221;&amp;nbsp;&lt;/strong&gt;including SEO strategies for your YouTube Channel, and touching on mobile phone optimization.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;strong&gt;Susan Farrell&amp;nbsp;&lt;/strong&gt;will conclude the program with&lt;strong&gt;&amp;nbsp;&amp;#8220;Generating New Contacts From Social Business Channels,&amp;#8221;&lt;/strong&gt;&amp;nbsp;including how to engage and follow up on discussions that generate business opportunities, and aggregating your social business activity to save time and leverage your efforts.&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;font class=&quot;Apple-style-span&quot; size=&quot;4&quot; face=&quot;Arial&quot;&gt;&lt;/font&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;br/&gt;
&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;fn&quot;&gt;The Fabulous La Griglia
&lt;br/&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;2002 West Gray&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Houston&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;TX&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;77019&lt;/span&gt;
&lt;/div&gt;
&lt;/a&gt;&lt;/div&gt;

</description>

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			<pubDate>Thu, 11 Mar 2010 16:30:00 GMT</pubDate>

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