The Houston Food Bank -- Rebranding Case Study

Thu, Nov 19 2009 11:15 AM to 1:00 PM CST

We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.

Total Seats: 100

Reserved: 40

Maggiano's

2019 Post Oak Blvd.
Houston TX 77056 USA
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Phone: (713) 986-4342
Fax: (713) 961-7720

Speaker Betsy Ballard

Position: Chief Communications Officer
Company: Houston Food Bank

Event Description

The Houston Food Bank is a leader in hunger relief -- feeding 80,000 people each week through a network of charities in 18 southeast Texas counties.

In 2007, the agency re-branded itself by rolling out more focused messages as well as a new logo and tagline featuring a bold graphic of a green apple. “Core” issues take center stage in the Food Bank’s public relations and marketing, although sometimes a big bite of the apple can yield a few seeds!

Food Bank CCO Betsy Ballard will talk about how the agency has managed its phenomenal rise in public awareness in our part of the state, along with some of the challenges and "lessons learned" along the way.

NOTE: this will be our pre-Thanksgiving program and we communicators have much to be thankful for! In lieu of the typical canned-goods collection (which often yields mixed results) we recommend everyone who'd like to contribute bring a cash or a check made payable to Houston Food Bank. A collection box will be placed on the check-in table.

Comments

Registration Deadlines: The lower-price early registration deadline is midnight on Monday before the Thursday event. The final registration deadline is midnight on Wednesday before the event. Online reservations and credit card payments will not be accepted after that time; please pay with check or cash at the door. Because we must order meals Tuesday morning, cancellations cannot be accepted after midnight on Monday, and no-shows will be billed for meals ordered for them.

Space is sometimes available for walk-in attendees. Payment by cash or a check made out to IABC/Houston will be accepted at the door. Credit card payments are accepted only for online reservations.

If you register online but prefer to pay by cash or check at the door, complete the online registration and click the "Pay At Event" button on the electronic invoice screen. This will confirm your registration and pricing.

Special Meal Needs: Please notify us when you register by putting "vegetarian," "shellfish allergy" or similar notation in "Optional comments" box at bottom of registration screen. Please limit requests to necessities.

Table Reservations: A table registration is for ten individuals. You must reserve and pay for all ten seats when you register. After completing the billing information and your own seat reservation, click "Submit Registration." Click the pencil icon in the box for "Registrant 1" to open the form; enter the next registrant; click "Update and Continue" at lower right; then click pencil icon in the next box and enter the next name, etc. After entering all registrants, click Submit.

Attachments


Event Contact	Event Coordinator
Helen Fischer	Pamela McConathy
(713) 827-7847	(713) 416-4410
	(713) 723-5734 FAX

Comments for The Houston Food Bank -- Rebranding Case Study:

The Houston Food Bank -- Rebranding Case Study

Thu, Nov 19 2009 11:15 AM to 1:00 PM CST

Speaker Betsy Ballard

Position: Chief Communications Officer
Company: Houston Food Bank

Biography

During her time at the Food Bank, Betsy has led the development of a new brand and created a communications program to build support for the organization’s mission. The Houston Chapter of the American Marketing Association awarded the Houston Food Bank with the 2008 Marketer of the Year, Social Services Category.

Betsy’s career in nonprofit communications began in 1994 at United Way of the Texas Gulf Coast, then moved to the University of Houston-Downtown in 1999. She worked in the pre-dawn hours anchoring radio morning news for much of the first 17 years of her career.

She is a graduate of Purdue University, and maintains an APR, or Accreditation in Public Relations. Betsy is a member of Leadership Houston Class XVI.

The Houston Food Bank -- Rebranding Case Study

Thu, Nov 19 2009 11:15 AM to 1:00 PM CST

Maggiano's

2019 Post Oak Blvd.
Houston TX 77056 USA
Google Maps | Hotels Near | Yahoo! Maps | Weather Forecast
Phone: (713) 986-4342
Fax: (713) 961-7720

The Houston Food Bank -- Rebranding Case Study

Thu, Nov 19 2009 11:15 AM to 1:00 PM CST

	Before Nov 17, 2009 0:15 AM	Before Nov 19, 2009 0:15 AM
Member:	$35.00	$40.00
Non-Member:	$47.00	$52.00
Student Member:	$20.00	$20.00
Student Non-Member:	$20.00	$20.00
Table/Team:	$350.00