Buc-ee's -- How Famous Brands Lead to Fantastic Sales

Thursday 25-Feb-10 11:15 AM to 1:00 PM CST

Speaker: Lou Congelio, President and Chief Creative Officer
STANANDLOU

Maggiano's
2019 Post Oak Blvd.
Houston TX 77056 USA
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Phone: (713) 986-4342
Fax: (713) 961-7720

Details for "Buc-ee's -- How Famous Brands Lead to Fantastic Sales"

A few years ago, Buc-ee's was a company with just a few convenience stores around Texas. They were growing but didn't have a brand presence to grow with them.

Enter STANANDLOU. The challenges for STANANDLOU: how to persuade travelers to drive that extra mile to go to Buc-ee's? To remember which exit to take? To make stopping at Buc-ee's a traveling tradition?

The Solution? Reposition Buc-ee's into a recognizable brand with an entertaining new voice, a new look and some clever billboards placed along Texas roadways.

Join us on Feb. 25 back at Maggiano’s to learn how Buc-ee's became a household name with messages that speak directly to the customer's hearts … stomachs … brains … and bladders. Buc-ee's has become a Texas institution with a rabid, cult-like following. And Buc-ee's sales and growth have gone through the roof!

Speaker Lou Congelio

STANANDLOU is a full-service advertising and marketing agency based in Houston, TX. Their motto is "creative results" because they believe one leads directly to the other.

The firm has helped lots of retail businesses expand their customer base with fresh creative ideas based on solid strategic planning – such as client Buc-ee's.

President and Chief Creative Officer Lou Congelio has spent more than 28 years creating award-winning radio and television commercials. In 1988, he and friend and fellow writer Stan Mays opened their own creative services firm. The rest, as they say, is history.

Seats 100

Reserved 59

Pricing

	Before 23-Feb-10	Before 25-Feb-10
Member:	$35.00	$40.00
Non-Member:	$47.00	$52.00
Student Member:	$20.00	$20.00
Student Non-Member:	$20.00	$20.00
Table/Team:	$350.00

Become a member! View our membership application form.

Comments

Registration Deadlines: The lower-price early registration deadline is midnight on Monday before the Thursday event. The final registration deadline is midnight on Wednesday before the event. Online reservations and credit card payments will not be accepted after that time; please pay with check or cash at the door. Because we must order meals Tuesday morning, cancellations cannot be accepted after midnight on Monday, and no-shows will be billed for meals ordered for them.

Space is sometimes available for walk-in attendees. Payment by cash or a check made out to IABC/Houston will be accepted at the door. Credit card payments are accepted only for online reservations.

If you register online but prefer to pay by cash or check at the door, complete the online registration and click the "Pay At Event" button on the electronic invoice screen. This will confirm your registration and pricing.

Special Meal Needs: Please notify us when you register by putting "vegetarian," "shellfish allergy" or similar notation in "Optional comments" box at bottom of registration screen. Please limit requests to necessities.

Table Reservations: A table registration is for ten individuals. You must reserve and pay for all ten seats when you register. After completing the billing information and your own seat reservation, click "Submit Registration." Click the pencil icon in the box for "Registrant 1" to open the form; enter the next registrant; click "Update and Continue" at lower right; then click pencil icon in the next box and enter the next name, etc. After entering all registrants, click Submit.

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