Show Me the Money: How to (Actually) Drive Revenue With Social Media Apps

Thu, Mar 11 2010 11:30 AM to 1:00 PM CST

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The Fabulous La Griglia

2002 West Gray
Houston TX 77019
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Speaker Alise Isbell, Allie Herzog, Susan Farrell

Company: Panel Discussion: moderated by Rob Bartlett

Event Description

We’ve witnessed many presentations and workshops over the past few years celebrating the exciting things to be done with Social Media. And we’ve invested our time learning the ropes; setting up Facebook accounts; following celebrity Tweeters; and so much more.

So when does it begin to pay off?

Join three business experts in the area of Social Media for how-to demonstrations covering a wide range of apps -- from Twitter to YouTube to SlideShare.

Bring your Notepad! You’ll walk away with specific techniques you can take home and put to use that afternoon! But do not expect a stack of handouts; the entire slide presentation will be posted on www.SlideShare.net that day so you’ll have ready access to the visuals, step-by-step directions, and a fresh list of best practices when you get back to the office.

Alise Isbell will lead off with a humorous twist: “Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success,” including how to work with images and links in Facebook and LinkedIn; and how to leverage free offers and optimize your circles of influence.

Allie Herzog will follow with “Fast and Easy Tricks to Increase Online Optimization,” including SEO strategies for your YouTube Channel, and touching on mobile phone optimization.

Susan Farrell will conclude the program with “Generating New Contacts From Social Business Channels,” including how to engage and follow up on discussions that generate business opportunities, and aggregating your social business activity to save time and leverage your efforts.

Comments

Guests may either pay online or provide cash or check at the door. No credit cards can be accepted at the door.

Our thanks to Rob Bartlett, Claudia Herring and Susan Farrell who coordinated this event.

Attachments


Event Contact	Event Coordinator
Carole Minor	Ben Wheatley
(713) 880-9550	(713) 662-0359

Show Me the Money: How to (Actually) Drive Revenue With Social Media Apps

Thu, Mar 11 2010 11:30 AM to 1:00 PM CST

Speaker Alise Isbell, Allie Herzog, Susan Farrell

Company: Panel Discussion: moderated by Rob Bartlett

Biography

Alise Isbell is an experienced trainer, facilitator and instructional designer. Her company, Write Wise Communications, empowers clients to transform ideas into clear messages. She is a Certified Achieve Global Leadership and Customer Service Facilitator and Microsoft Office User Specialist. Write Wise Communications clients represent diverse industries including healthcare, petroleum, academia and financial services.
Allie Herzog, digital media director for Ward Creative Communications, specializes in helping businesses differentiate themselves and prevail by embracing change and integrating new and traditional tools. She recently moved to Houston from Manhattan and currently works with clients to develop organic, captivating, logical campaigns that integrate digital and social media tactics into public relations and marketing strategies.

Susan Farrell is President and CEO of Captavi, which offers relationship marketing, SEO, social business, lead generation and contact nurturing programs, enabled by Captavi QixSuite, a proprietary marketing automation software solution that connects Web site, e-mail marketing, events, and CRM in one environment.