ESIG: Make Client Relationships Last

Thu, Feb 9 2012 11:30 AM to 1:00 PM CST

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Total Seats: 60

La Griglia

2002 West Gray
Houston TX 77019 USA
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Phone: (713) 526-4700

Speaker Carole Minor and Ben Wheatley

Event Description

Lasting client relationships start with great client service

client relationship success for Houston business communications entrepreneurs

Most of us would rather push for continuing work with an existing client than chase after a new opportunity. It just makes sense: you already know the client’s business issues and, presumably, have learned how to work together effectively.

Long-term client-consultant relationships start with great client service. From there, good consultants strive to ensure they relate well to their clients—in every aspect of the business relationship. Yet, each client relationship could go south in a heartbeat.

The smart consultant enters each one prepared—armed with skills to keep clients and revenues growing.

Come to the ESIG February 9 to share strategies that help avoid some of the pitfalls of client-consultant relationships. Fellow ESIGers will solve specific scenarios, devised by Carole Minor and Ben Wheatley, ABC, APR, sure to challenge even the most experienced communicators. Real clients will be on hand to share their perspectives and practical expertise on these table topics with each group.

This client relationship refresher promises to be stimulating and informative. Learn how to plan for potential uncertainties, such as project delays and executive turnover. Find out how to effectively train a client and avoid a train wreck. Discover the relief and rewards that come from “firing” a client--or a collaborator--when the relationship is broken beyond repair.

Comments

Thanks to Carole Minor and Ben Wheatley of the Client Relations Task Force for developing this interactive program involving ESIG participants and "real clients" in attendance.

Reservation deadline is at 11:00 a.m. the day before the event. Online reservations and credit card payments will not be accepted after this deadline. Please pay with cash or check payable to IABC/Houston ESIG at the door if you do not pay online. Because meals must be ordered the day before the event, cancellations cannot be accepted after the deadline. No shows will be billed.

Attachments


Event Contact	Event Coordinator
Rob Bartlett	Beverly Freeman
(713) 962-8033	(713) 301-6440

http://www.b-creative.com

Comments for ESIG: Make Client Relationships Last:

ESIG: Make Client Relationships Last

Thu, Feb 9 2012 11:30 AM to 1:00 PM CST

Speaker Carole Minor and Ben Wheatley

Biography

Ben Wheatley

Ben Wheatley, ABC, APR, is principal of Ben Wheatley Public Relations, a public relations consulting practice that guides organizations in developing and implementing employee and corporate communication plans, media relations programs, marketing communication strategies and tactics, media training and crisis planning and response. Ben’s experience includes communication support and counsel for such diverse industries as oil and gas, chemical, energy, construction, professional services, retail, entertainment, real estate, health care and technology. He is accredited by both IABC and PRSA and has served as president of both organizations’ Houston chapters. Additionally, he and Carole Minor served as ESIG co-chairs from July 2009 through December 2010. Ben earned bachelor’s and master’s degrees in Journalism and Mass Communication from Kansas State University. An avid foodie, Ben loves to cook and travel the world in search of the perfect simple meal and exciting venues in which to enjoy it.

Carole Minor

Carole Minor, president of Encore Communications, is an award-winning, results-driven communications professional with more than 30 years of experience in strategic marketing, public relations, internal communications and crisis management. She founded Encore in 1990, specializing in strategic marketing planning and positioning, media relations, crisis communication programs, and a wide variety of written communications. After a corporate career that spanned 13 years in the airline business, Carole expanded her expertise as an entrepreneur in a number of other industries, including energy, technology, financial services, real estate and professional services. One of her proudest achievements was being named Communicator of the Year in 1994-95 by IABC Houston for overall communications excellence and above-and-beyond contributions to the profession, in large part for helping establish the IABC ESIG. She is a graduate of the University of Texas at Austin with a bachelor's degree in English and is most comfortable with people who write in complete grammatically-correct sentences.