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ESIG: Make Client Relationships Last on Feb 9, 2012 11:30 AM

Thu, 09 Feb 2012 17:30:00 GMT

ESIG: Make Client Relationships Last
Start Date: Feb 9, 2012 11:30 AM
End Time: Feb 9, 2012 1:00 PM
Location: La Griglia, Houston, TX 77019
Speaker: Carole Minor and Ben Wheatley

Event Details:

Lasting client relationships start with great client service

Most of us would rather push for continuing work with an existing client than chase after a new opportunity. It just makes sense: you already know the client’s business issues and, presumably, have learned how to work together effectively.

Long-term client-consultant relationships start with great client service. From there, good consultants strive to ensure they relate well to their clients—in every aspect of the business relationship. Yet, each client relationship could go south in a heartbeat.

The smart consultant enters each one prepared—armed with skills to keep clients and revenues growing.

Come to the ESIG February 9 to share strategies that help avoid some of the pitfalls of client-consultant relationships. Fellow ESIGers will solve specific scenarios, devised by Carole Minor and Ben Wheatley, ABC, APR, sure to challenge even the most experienced communicators. Real clients will be on hand to share their perspectives and practical expertise on these table topics with each group.

This client relationship refresher promises to be stimulating and informative. Learn how to plan for potential uncertainties, such as project delays and executive turnover. Find out how to effectively train a client and avoid a train wreck. Discover the relief and rewards that come from “firing” a client--or a collaborator--when the relationship is broken beyond repair.

La Griglia

2002 West Gray

Houston, TX USA 77019

Corporate Communicators Series: Change Leadership on Feb 16, 2012 7:00 AM

Thu, 16 Feb 2012 13:00:00 GMT

Corporate Communicators Series: Change Leadership
Start Date: Feb 16, 2012 7:00 AM
End Time: Feb 16, 2012 8:00 AM
Location: Pecan Creek Grille (Energy Corridor), Houston, Texas 77077
Speaker: John Hackl and Ann Steel

Event Details:

Exclusively for communications professionals within corporations. Senior communicators sharing REAL corporate strategies to make a REAL impact on your work.

IABC Houston and Pierpont Communications are pleased to bring you a new quarterly series that adds REAL value to your corporate communications practice. What can you expect with the series? Four breakfast events, scattered around town, with C-level panelists presenting valuable lessons learned in a roundtable format.

Are you ready to go off the record and discuss Change Management best practices? The February breakfast meeting will provide a fresh perspective on what it takes to lead and implement change communications in a complex corporate environment. Our panel of speakers will provide personal case studies of how leading corporations are communicating change through dynamic strategies and tactics.

This breakfast session will also provide plenty of time for questions and answers. This series is exclusively for corporate communicators and seating is limited. Make your reservation now, NO LATER THAN 7am, Tuesday February 15th.

NOTE that, due to space constraints, this event is by reservation only, no walk-ins can be accomodated.

Sponsored By:

Pecan Creek Grille (Energy Corridor)

1510 Eldridge Parkway #100

Houston, Texas USA 77077

How to Deal When There's a Deal - LUNCH ONLY on Feb 23, 2012 11:15 AM

Thu, 23 Feb 2012 17:15:00 GMT

How to Deal When There's a Deal - LUNCH ONLY
Start Date: Feb 23, 2012 11:15 AM
End Time: Feb 23, 2012 1:00 PM
Location: Brennan's of Houston, Houston, TX 77006
Speaker: Connie Barnaba

Event Details:

There is no such thing as “too much” communication, particularly during a company merger or acquisition. Communication is a necessary part of a successful integration strategy, as noted in the Houston Business Journal’s article When Words and Action Collide.

However, the content of the communication is truly key. Words that are left unsaid or are open to interpretation can be more powerful, and are often detrimental. A large contributor to the success of a merger or acquisition is the effective integration of the acquired company’s operations, which may not happen if company personnel become disengaged.

Connie Barnaba will use her human resources experience and change management research to show us:

Why many U.S. companies have poor performance within the first 12 months of a merger deal.
The key business elements involved during integrating two companies.
How to communicate effectively during these high-change, highly charged events.

Brennan's of Houston

3300 Smith Street

Houston, TX 77006

How To Deal When There's a Deal - LUNCH AND WORKSHOP on Feb 23, 2012 11:15 AM

Thu, 23 Feb 2012 17:15:00 GMT

How To Deal When There's a Deal - LUNCH AND WORKSHOP
Start Date: Feb 23, 2012 11:15 AM
End Time: Feb 23, 2012 3:00 PM
Location: Brennan's of Houston, Houston, TX 77006
Speaker: Connie Barnaba

Event Details:

Just how important IS communication during mergers and acquisitions?

As noted in the Houston Business Journal’s When Words and Action Collide, communication is a vital component of a company’s successful integration strategy.

During the February luncheon, Connie Barnaba will share valuable insight on how communications can play a key role in the success of a company merger or acquisition. For just a little more, you get twice the content.

In addition to all the great luncheon content, which provides the overview, Ms. Barnaba’s afternoon workshop will apply that information to real-world scenarios:

How to integrate existing and new key players, and processes, and make them work for you.
The critical importance of internal communications in integrating company operations.
How transparent communications bring customers and external stakeholders together.

Brennan's of Houston

3300 Smith Street

Houston, TX 77006

ESIG: How to Get a Publisher's Attention on Mar 8, 2012 11:30 AM

Thu, 08 Mar 2012 17:30:00 GMT

ESIG: How to Get a Publisher’s Attention
Start Date: Mar 8, 2012 11:30 AM
End Time: Mar 8, 2012 1:00 PM
Location: La Griglia, Houston, TX 77019
Speaker: Arielle Eckstut

Event Details:

Get a peek behind the curtain of the New York book publishing industry at the March ESIG meeting.

Arielle Eckstut, agent-at-large with The Levine Greenberg Literary Agency and co-author of The Essential Guide to Getting Your Book Published, will appear from New York via the magic of Skype.

The book, written with her husband, David Henry Sterry, grew out of a book publishing workshop the couple has presented to rave reviews across the country.

If you’re a business communications professional in Houston, and if you are writing or thinking about writing a book -- or if you have a client or boss or colleague who is dreaming of their book on The New York Times bestseller list -- join other Houston entrepreneurs March 8 to find out the insider story on how to get there. Learn how to define your own path to book publishing success.

The Entrepreneurs Strategic Interest Group (ESIG) is chartered by IABC/Houston to address the challenges and rewards of small business ownership in the field of business communications. Houston entrepreneurs in the area of business communications are invited to visit and learn about the benefits of IABC membership.

La Griglia

2002 West Gray

Houston, TX USA 77019

Juggling the Firestorm of Crisis Communications on Mar 22, 2012 11:15 AM

Thu, 22 Mar 2012 16:15:00 GMT

Juggling the Firestorm of Crisis Communications
Start Date: Mar 22, 2012 11:15 AM
End Time: Mar 22, 2012 1:00 PM
Location: Brennan's of Houston, Houston, TX 77006
Speaker: Patrick Knapp

Event Details:

Being the calm in the midst of the storm for employees

The main refinery pipeline hub just blew! A flurry of questions ensues: Are all personnel accounted for? How did it happen? What was the cause?

There are multiple aspects of crisis communications. Typically attention is focused on the external audience, but during a time of pressure and anxiety, what information is being shared with employees? How we do we manage employee perception, understanding, and especially safety? How do we, as a company, speak with ONE voice?

Patrick Knapp of Baker Hughes has seen his share of emergency situations, and will focus his presentation on the following key areas of internal communications during a crisis:

Determining the best way to reach employees to ensure they are safe.
Establishing an internal website or network for employees to obtain helpful information.
Leveraging auto-dialers, enhanced call routing systems and smartphones to locate, account for and communicate with employees.
Ensuring that employees have accurate facts and are prepared to share information with the public and/or media.

Our thanks to Torma Communications for sponsoring this month's program.

Brennan's of Houston

3300 Smith Street

Houston, TX 77006

Going Nuts about Social Media, the Southwest Airlines Way! on Apr 26, 2012 11:15 AM

Thu, 26 Apr 2012 16:15:00 GMT

Going Nuts about Social Media, the Southwest Airlines Way!
Start Date: Apr 26, 2012 11:15 AM
End Time: Apr 26, 2012 1:00 PM
Location: Brennan's of Houston, Houston, TX 77057
Speaker: Christi McNeill

Event Details:

A blogger once wrote that Southwest Airlines was riding the blogosphere “like a wild horse.” Ask anyone on the Southwest Communication Team, and they’ll agree that it has been a wild ride. For more than five years, Southwest Airlines has navigated the uncharted territory of social media–first, with its award-winning corporate blog, “Nuts About Southwest;” later with tools such as Twitter, YouTube and Facebook; and most recently , with the addition of Customer Relations Social Media Specialists.

Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today’s social media tools to successfully support company needs and meet customer expectations. Through real-life case studies and examples from the last four years, Southwest will show you how they have effectively made, managed and maintained successful online communities and share every lesson they’ve learned along the way.

Attend this session and you will learn how to:

Establish a team to quickly respond to the ongoing online conversation
Sweet-talk execs into supporting an Emerging Media program
Leverage social media in a crisis
Woo and leverage online influencers
Determine the best tools for Social Media and Customer Relations

To see how Southwest is using Social Media click here.

Brennan's of Houston

3300 Smith Street

Houston, TX 77057

2012 Bronze Quill Gala and Preview Showcase on May 8, 2012 6:00 PM

Tue, 08 May 2012 23:00:00 GMT

2012 Bronze Quill Gala and Preview Showcase
Start Date: May 8, 2012 6:00 PM
End Time: May 8, 2012 9:30 PM
Location: Junior League of Houston
Event Details:

Reserve Your Seats for the Bronze Quill Gala!

We have some great plans in the works for this yearʼs presentation dinner – to make it more truly a GALA. Weʼre sure youʼll love our choice for Executive Communicator of the Year, the redesigned Entry Showcase and some truly unique musical entertainment.

The bottom line: weʼre committed to making our awards presentation event as polished and professional as the people and companies we will honor. Weʼre “kickinʼ it up a notch,” and we hope youʼll join us for this special evening. Until midnight on March 1, receive a discount on all tickets (to include Table Tickets) to the Gala and Preview Showcase by purchasing them before the competition entry deadline!

The Gala will be held on Tuesday, May 8, 2012 at The Junior League of Houston. Lowest prices for those who register by March 1!

Junior League of Houston

Interactive Workshop Reveals How to Achieve M&A Success

Joshua Pelzer - noemail@iabchouston.com — Mon, 30 Jan 2012 20:00:00 GMT

Business executives throughout the country are not getting what they bargained for from their corporate mergers and acquisitions with financial outcomes almost always falling short of expectations, or even worse.

Statistics from the global accounting firms, including KPMG, show that 80 percent of U.S. companies are failing to realize their fiscal goals in the first year following a merger or acquisition. About half actually lose their value, impacting business deals across every industry and every market.

IABC Houston members have a rare opportunity to get an inside look on how to keep their companies strong following mergers and acquisitions (M&A), when Connie Barnaba speaks on how M&A communications strategies build trust at the organization’s February luncheon.

Barnaba is founder and president of Barnaba & Associates, a Houston-based consulting firm specializing in advising companies on how to assess risk and implement M&A since 2002. She is a certified M&A advisor and global human resources professional with more than 20 years experience.

This seasoned pro is a frequent contributor to the Houston Business Journal on the topic of M&A, and following the IABC Houston luncheon, will share more of her expertise and proven strategies in an interactive two-hour workshop.

Barnaba says companies fail to effectively integrate their business cultures with those of their partners and draws comparisons to what married couples face as they join their lives together.

“All these things that married people do, companies have to do,” she says. “It’s just a lot more complicated.”

Too often, M&A risk assessment gets limited to examining dollar figures without looking at the impact on people who drive performance, Barnaba explains. This creates a “culture clash” with acquired employees who are forced to learn new skills and operations, meet new job expectations, accept changes in benefits or compensation, or even face downsizing. That spells trouble if the communication is not there.

“The imposed changes trigger strong conflicts created by deep-seated cultural differences,” she says. “As a result of these unresolved conflicts, execution of the business strategy is delayed or completely derailed. Companies that make successful acquisitions understand how the integration process will affect people and then communicate with them, train them, and support them through the transition process.”

Barnaba believes that the country’s growing and diverse workforce, globalization of U.S. business, and volatile economic climates will demand new and unique strategies to ensure business agility.

Her book, due out later this year, is titled Going to the Chapel: A Practical Guide to the Risks of Business Marriage, and draws on interviews from over 100 M&A experts. It highlights her findings and lists the best practices for companies considering strategic M&A.

Jan 30, 2012 2:00 PM

February is Membership Month: Are You on the Fence?

Sylvester Garza - noemail@iabchouston.com — Mon, 30 Jan 2012 08:00:00 GMT

If you’ve been exploring, researching, thinking about, pondering, contemplating or reflecting upon joining IABC Houston, now is the time for action.

Well, actually, anytime during the upcoming month. You can save $40 by joining IABC in February. I did!

As a fiscally responsible solo practitioner, I wanted to get the most bang for my buck. Having been an IABC member back in the day, I wanted to re-join. So in 2010, after researching the options (e.g., American Marketing Association, Public Relations Society of America), I decided to join the group that I felt had the most value. From the standpoint of cost of membership versus the benefits of membership, IABC Houston brings home the bacon by providing local resources, networking opportunities, professional development, and national as well as international contacts and events.

Plus, as a member, I have become part of a global community of communicators. I’ve been fortunate enough over the past two years to meet professional communicators from all over the world.

Many of my new “big business” corporate colleagues have also mentioned the ease of locating an experienced vendor for outsourced projects by utilizing the IABC Entrepreneur Special Interest Group (ESIG) and the IABC Marketplace directory. They also network within IABC Houston to help identify prospective new employees.

So, whether you are a Fortune 100/500 communicator with a real job, or an experienced solo communications practitioner, you will find value in joining the professional communicator community within IABC Houston.

So here’s the deal:

During the month of February, IABC Houston waives its $40 application fee. So instead of paying $339 for membership within IABC International and the local Houston chapter, the fee is only is $299.

The most convenient way to get this discount is to join online.

If you still have a fax machine and want to use a real pen and actually fill out a paper application, we have that technology too. Download the membership application here.

Feel free to call me if you want to talk with a real person about IABC, and I will enthusiastically and passionately answer any questions you may have regarding the benefits of membership in our organization.

Jan 30, 2012 2:00 AM

How to Break into Technical Writing

Daniel Maddux - noemail@iabchouston.com — Mon, 30 Jan 2012 08:00:00 GMT

There are a hundred different variants of technical writing, from maintenance procedures to large-scale proposals. Whatever kind of technical communication you want to get involved in, there are some tried and true ways to get there.

Investigating

The first thing you need to decide is whether or not technical communication is the field for you. It’s not for everyone, and if you aren’t really suited for it, you could be miserable in such a job. On the other hand, the technical communication field might be a perfect fit for you. So how do you figure out if it’s something you want to dive into or not?

It’s a simple task to do some basic investigation.

You might first look at taking a basic technical writing class, such as one of the excellent ones that the University of Houston-Downtown offers.

Also, sitting down to talk to an experienced technical writer is always a great idea. You can get an idea of what the career of a technical communicator might be like, and get advice on how to best pursue your writing career goals. Several experienced technical writers are involved in the Houston chapter of IABC, and you can find other connections at meetings of the Society for Technical Communication (STC).

Getting trained

Once you’ve decided that you want to communicate technical information, you need to expand your skill set, and decide what kind of technical writing you want to produce.

Taking additional technical writing classes, and/or getting a degree in technical writing, can provide you with a very strong foundation for breaking into the field. Programs like the University of Houston-Downtown offer flexible class schedules that allow you to learn according to your own schedule. These classes will teach you the principles and methodology for completing any kind of technical communication project.

Additionally, you need to read, read, read, anything and everything you can related to technical communication. Pick up an issue of Intercom, and get up to speed on what’s going on in the field. Sign up for Jakob Nielsen’s useit.com newsletter, so you can keep up with how to communicate information clearly online. There are many other valuable resources for getting expert knowledge about technical communication.

The training you go through will also give you some direction as to what kind of technical writing you want to do. Technical communication is such a broad field. You might love working as a member of a large proposal team, for example, but perhaps you’d be bored to death putting together software manuals.

Getting a job

Once you’re decided to get involved in technical writing, and you’ve prepared yourself for the field, you have several good options for getting a job doing the kind of technical writing you want to do.

If you’re looking for general technical writing experience, consider applying for a job with one of the larger writing firms around town. These companies are often looking for entry-level talent with good writing skills. If you’ve gotten some technical writing training, and can show that you can learn what you need to learn, you’ll be set up well for one of these jobs.

If you have prior experience in a particular field, you can often parlay that into a technical writing job. For example, oil and gas companies have a fetish for technical writers with some experience with oil and gas-related work.

Find one or more good recruiters to get your resume out to the right people. You can make contact with some good technical writing recruiters at the STC networking meetings. If you’ve figured out that you want to do a particular kind of technical writing, get involved in organizations that support that kind of work. For example, if you want to write proposals, the Association of Proposal Management Professionals is a great place to make high-quality connections.

Questions? Comments? Give me a buzz!

Jan 30, 2012 2:00 AM

2012 Bronze Quill Call for Entries

Elaine Krause - noemail@iabchouston.com — Fri, 20 Jan 2012 23:00:00 GMT

Bronze means something.

Yeah, we know. There are shinier, more precious metals. But the Houston Bronze Quill represents the best of the best.

The IABC Houston Bronze Quill competition is Houston's gold standard. You can be sure your work will be evaluated by some of the top communicators in the country. Walking away with a Bronze, in this town, is a very big deal. You can be very proud of what you accomplished; your boss or clients will be impressed, and itʼs a nice addition to your resume or portfolio.

SO . . . what are you waiting for? We know you have a project or two you were proud of in 2011. All thatʼs left is to fill out an entry form, then sit back and wait for the kudos to roll in.

Download the 2012 Call for Entries .pdf here.

Access the 2012 Bronze Quill Entry Form here.

Entry Fees & Deadlines

	EARLY BIRD Deadline Thursday 23 February 2012	FINAL Deadline Monday 1 March 2012
Member first entry	$80	$105
Member additional entries	$65	$90
Non-member first entry	$105	$125
Non-member additional entries	$90	$110
Student member each entry	$20	$30
Student non-member each entry	$35	$45

Reserve Your Seats for the Bronze Quill Gala!
May 8, 2012

The Gala will be held on Tuesday, May 8, 2012 at The Junior League of Houston. Lowest prices for those who register by March 1!

Click here to register.

Jan 20, 2012 5:00 PM

Give the People What They Want

Alise Isbell - noemail@iabchouston.com — Thu, 12 Jan 2012 00:00:00 GMT

If you’re involved in numerous professional organizations, you may feel as if you’ve heard presentations on some of the same career development topics too many times to count. Within IABC Houston, we’re always thinking of ways to bring fresh ideas to our members, giving them top value for their time and money.

Recent survey feedback from IABC Houston members compelled me to slightly modify the approach for our 2012 programming. Our overall objective is to bring in dynamic presenters that are experts on topics that our audience wants to hear about. This may sound simple, but part of our challenge as a volunteer organization is attracting high-profile speakers while remaining fiscally responsible. Another chapter focus is to bolster IABC Houston’s sponsorships to help companies gain visibility. Ideally, meeting our two goals will result in a win-win for everyone.

With a corporate concentration and an entrepreneurial spin, the first four luncheons of the year offer rich content to a wide audience. The January program showcases two well-known firms and their best practices. Anadarko will demonstrate their process for creating an online newsletter. This might seem basic, but understanding the planning, implementation and evaluation of such an endeavor is serious business, complex at the least. Also in this month’s program, we will hear from Keystone Resources, who designed an award-winning direct mail piece, another task with a deceptively simple result, but dauntingly detailed in its design and delivery. Both companies made the most out of these projects, winning accolades both within and outside their organizations.

In February, Connie Barnaba, a human resources professional and well-known Houston Business Journal columnist, will shed light on the importance of communication during mergers and acquisitions. I’m sure many of our members can attest to having observed or been involved in a merger setting where there were many unknowns, and not much forthcoming information. The real nuts and bolts of how to communicate will be revealed by Connie in a two-hour workshop following lunch.

Patrick Knapp of Baker Hughes, an expert in navigating delicate crisis situations, will join us at the March luncheon to share the ins and outs of how to best handle a crisis from inside the organization. From locating employees to creating on-message and accurate communications, this will be a fascinating program.

April brings us Christi McNeill of Southwest Airlines, whose corporate social media outreach is top notch. Christi will show how her organization leverages social media platforms internally and externally to create their famous positive customer experience. We have lots to learn from such an innovative company.

The topics for the remainder of the 2012 luncheons are still being confirmed, but to give you a taste of what’s to come, we are working on programs highlighting external crisis communications, change communication, sports rebranding, and how area hospitals deal with medical issues among celebrity patients, to name a few.

Join us for lunch on the fourth Thursday of every month. We’ll make it worth your while!

Jan 11, 2012 6:00 PM

iPhones, iPads and SmartPhones, Oh My!

Wed, 30 Nov 2011 19:00:00 GMT

IABC Houston’s monthly luncheons are always great reminders to those of us who are communicators that technology and the internet are critical tools that we must master in order to be successful in our careers. Now that mobile devices are dominating the sphere of website browsing and internet activity, it is extremely important that communicators know the ins and outs of mobile websites, and why they’re important.

Companies are now allowing employees to use iPhones, iPads and SmartPhones for work. This is an exciting time for those of us who carry the iPhone as their personal device. As a result of the new policies, communicators like myself who manage global websites are embarking upon new trends. In addition to focusing on maintaining current and aesthetically appealing internal websites, we are now focusing our efforts on creating mobile versions of websites. Creating a mobile version of a desktop-accessed website is like taking a jumbo umbrella, folding it and putting it into a small purse. In short, it’s a huge undertaking that requires a lot of thought, careful planning and user testing.

The W3C (World Wide Web Consortium) recommends that, as far as is reasonable, the same information and services that are available from a desktop website, should be available to users on a mobile site. Of course, there are some exceptions provided given the fact that mobile devices are smaller, have less viewing space and should allow for an optimal experience for the user. So, again, think: jumbo umbrella - small purse.

If you’re a business owner, entrepreneur or corporate communicator who has decided to make the leap into mobilizing your full website, remember that the process is a marathon and not a sprint, so take your time, and let the journey begin.

Stay tuned for a future article from Allyson detailing the process for how to audit your website and make it “mobile ready”!

Nov 30, 2011 1:00 PM

Back by Popular Demand: Member-Get-a-Member

Elaine Krause - noemail@iabchouston.com — Tue, 29 Nov 2011 00:00:00 GMT

Word of mouth has long been a great marketing tool for IABC and for other organizations as well. Here's a chance to put it to work in trimming your annual membership dues AND helping us grow the Houston chapter. The promotion begins on December 1, 2011 and runs through the last day of the month.

Many IABC members join because a respected colleague recommended IABC membership. That's why IABC International is bringing back the popular Member-Get-A-Member promotion. Members who recruit new professional members get three free months of membership for each new member they bring in: up to one full year's membership.

Just Four Rules

1. The new member must identify the referring member in one of the following ways:

For mailed, faxed and online enrollments: Write the referring member's first and last name and chapter (or region if he or she is a member-at-large) on the application form.
For phoned enrollments: Mention the referring member's first and last name and chapter (or region if he or she is a member-at-large).

In other words, your name must be provided at the same time the check or credit card number is received to be eligible. We cannot apply credit if your name isn't mentioned, so please be sure it is. We want everyone to benefit from their efforts.

2. The new member must not have been an IABC member since August 1, 2011.

3. The limit for this promotion is four members, which would provide the referring member with a full year of membership at no charge. For members who already have lifetime membership (e.g., 500 Club members), you can donate your free months to the member of your choice, even the member you referred.

4. The new member must be a professional member (not a student member), although recruiting members can be any type.

Follow this link to help your friends become members and to renew your own dues as well.

Nov 28, 2011 6:00 PM

What To Do When the Product is YOU: Houston marketing pros share ideas for promoting themselves

Fri, 11 Nov 2011 15:00:00 GMT

Meeting Update: ESIG for business communications entrepreneurs in Houston

By Richard Cunningham

Go ahead, push yourself. That’s the message from Alise Isbell, an IABC member. Isbell revealed her own self-promotion best practices and invited participants to share theirs at the November ESIG luncheon for business communications entrepreneurs in Houston.

View presentation on Slideshare

Among the top tips: Stay visible by publishing articles in trade journals and entering professional contests. Participate in trade shows, sponsor events and make yourself available as a speaker. Take time to volunteer. When people ask what you do, have an “elevator pitch” you can deliver in 10 or 20 seconds, and when you’ve got more time, talk to people about your current projects and get their input.

“Be super clear about your products and services,” Isbell said, “you’ll be surprised how often even close friends don’t realize all that you can do. It’s very important to communicate to others how your company is the solution.”

Networking is high on the list.Get out, get on line and meet people, then follow up. Ask for referrals and give them. Let potential clients know you’re an expert in your field, and constantly strive to promote your brand. Make sure every e-mail or note you send includes your contact information.

Your approach, of course, depends on your business goals. The range is huge. Are you looking for part-time work or are you building a company you might sell someday? Do you prefer working on your own, or do you want a full-time staff?

“Even if your goals change over time, you must have a clear self-promotion plan,” Isbell said. “If those pieces aren’t in line, if you don’t have a clear plan, your self-promotion is going to be amateurish, because you don’t have a good foundation. It’s going to be a house of cards instead of a nicely-built estate.”

Next month > ESIG Christmas Party

The Entrepreneurs Strategic Interest Group (ESIG) is chartered by IABC/Houston to address the challenges and rewards of small business ownership in the field of business communications. Houston entrepreneurs in the area of business communications are invited to visit and learn about the benefits of IABC membership.

Nov 11, 2011 9:00 AM

What Is A Technical Communicator?

Mon, 07 Nov 2011 11:00:00 GMT

In the Houston chapter of IABC, there is a broad mix of professionals that communicate marketing information, public relations information, and other kinds of business information. There are also a few of us technical communicators scattered throughout the ranks of our chapter.

But what is a technical communicator? That's the question I'm asked at every dinner party and networking event I attend. "You're a technical communicator ... so, what do you do?"

To some extent, communicating technical information is the same as communicating any other kind of business information. The technical communicator's main responsibilities involve analyzing the document's audience and purpose, and ensuring that the information meets the audience's needs. The technical communicator also must ensure that documents have a consistent voice. Aren't those tasks key in all types of communication?

But there are some key differences between technical communication, and other kinds of business communication.

Technical communication is focused directly on getting work done. This is the fundamental challenge that initially attracted me to the field. Does this document really help a person understand the company's policies, inspect a gas transmission line, or do whatever it is that the person needs to do?

As a result of the first difference, we produce different deliverables than other business communicators. Does creating procedures, manuals, and policy documents sound like a thrilling job for you? Probably not. But it can be for a technical communicator.

Technical communicators' work processes are different. We are charged with building bridges from sources of technical information to various audiences. We translate information from an engineer or accountant, so that the recipients can understand and use it, whether the recipients are other experts, company executives, or members of the general public.

Technical communicators themselves tend to have a different makeup than other kinds of business communicators. We tend to be more introverted and analytical. At least in the early stages of our careers, we tend to be behind the scenes, making businesses run more efficiently, rather than being figureheads out in front. After all, it can take some solitude and deep thinking to turn a chaotic jumble of complex information into an organized, well-written set of documents that people can really use.

So what do you do if you want to get involved in technical communication? You've got several options at your fingertips.

Check out local organizations that focus on technical communication, like the Society for Technical Communication, or the American Medical Writers Association. You'll find some great opportunities to learn more about the profession, and to begin working on technical communication projects.

Think about getting some formal technical writing training. Some people say a good writer can write anything, and that's partially true. But you need to equip yourself for the unique challenges that technical information presents. Just because you can write a smashing press release does NOT mean you can put together a usable procedure.

Educate yourself. There are many valuable resources, online and in print, for learning how to write and organize technical content. I'll recommend these two to start: Jakob Nielsen's usability research, and the Chicago Manual of Style ("The Technical Communicator's Bible," as I call it).

Remember that most technical communicators don't get into the profession on purpose. So no one's going to expect you to have wanted to write technical documents since you were five years old. As long as you can pick up the skills you need, you will have opportunities.

I hope this helps you understand what's unique about the work of a technical communicator. Maybe I'll get fewer blank stares the next time I tell someone what I do for a living!

Nov 7, 2011 5:00 AM

Relationship Marketing: Turning Employees, Vendors and Customers Into Raving Fans

Maegan Clemens - noemail@iabchouston.com — Mon, 07 Nov 2011 11:00:00 GMT

When it comes to the success of an organization or company, there is one key ingredient! It’s strong relationships you create between employees, vendors, clients and customers that truly determine the life of your business.

“Understand the relationships you have with your employees first, because core values drive people to be successful,” said Jay Steinfeld, founder of Blinds.com.

No matter what, every organization benefits from a clear vision and mission. If you are not clear about where you are going or how you are going to help people get there, your company is going to be ineffective. You have to understand people’s motives, success and what drives them.

Steinfeld goes on to say customer relationship marketing is about benchmarking expectations. How do you define success? What does successful relationship marketing mean to you? It’s important to know where you stand, especially as you employ new tactics and strategies to find out if they are working.

Some benchmarks to look at include your customer satisfaction scores, how quickly are you answering emails, checking if the manufacturer deliveries are on time, finding out your repeat and referral rate, and knowing if you have a high employee turnover rate. Using these metrics and others will help you identify improvements that need to be made.

Join IABC Houston at the November 17 luncheon to learn more relationship marketing strategies and find out what the Blinds.com story can teach you. Register here today!

Nov 7, 2011 5:00 AM

IABC/HOUSTON HONORS LYONDELLBASELL CEO WITH 2011 COMMUNICATION LEADERSHIP AWARD

noemail@iabchouston.com — Wed, 25 May 2011 18:00:00 GMT

Houston - May 18, 2011 - The Houston chapter of the International Association of Business Communicators (IABC/Houston) presented James L. (Jim) Gallogly, chief executive officer of LyondellBasell, with the 2011 Communication Leadership Award during the organization's Bronze Quill Awards Gala on May 12. The award, given annually to an organizational leader who actively supports communications by initiating, directing, supporting or sustaining outstanding and effective communications programs, went to Gallogly in honor of the tremendous employee communications efforts he directed as the $41 billion petrochemical company with 58 locations in 18 countries reorganized itself to emerge from bankruptcy. Since being named chief executive officer, Mr. Gallogly has tirelessly communicated with audiences in 18 countries through Town Hall meetings, webcast presentations, speaking engagements, e-mails and CEO talks with employees, said Nancy Trowbridge, IABC/Houston President. He...

Houston Chapter Members Land 2010 IABC Southern Region Silver Quill Awards

noemail@iabchouston.com — Wed, 15 Dec 2010 17:00:00 GMT

HOUSTON (November 1, 2010) - Susan Burnell, APR of Imagination Ink Business Writing and Public Relations and Mary H. Francis of Hardin-Francis Enterprises, LLC,were honored on October 29 at the International Association of Business Communicators (IABC) Southern Region 2010 Silver Quill Awards Ceremony in Atlanta. Burnell received the Award of Excellence for writing a 3,000-word Forbes special section titled Greater Rochester: New York's Home for Smart Business. Hardin-Francis received the award of merit in the Communication Creative/Interactive Media Design category for overall strategy, concept and design on the Smith Commercial Contracting Web site. At the ceremony, the IABC Southern Region announced 62 Silver Quill Award recipients for 2010. A complete list of all award winners is available on the IABC Southern Region website, http://southernregion.iabc.com/. Silver Quill is the IABC Southern Region's annual competition for communications...

IABC/HOUSTON HONORS IMPERIAL SUGAR CEO WITH 2009 COMMUNICATION LEADERSHIP AWARD

noemail@iabchouston.com — Mon, 11 May 2009 21:00:00 GMT

Houston – May 1, 2009 – The Houston chapter of the International Association of Business Communicators (IABC/Houston) presented John C. Sheptor, chief executive officer of Imperial Sugar Company, with the 2009 Communication Leadership Award during the organization’s Bronze Quill Awards Gala on April. 30. The award, given annually to an organizational leader who actively supports communications by initiating, directing, supporting or sustaining outstanding and effective communications programs, went to Sheptor in honor of the tremendous crisis communication efforts he directed after a tragic February 2008 explosion at the company’s refinery in Port Wentworth, Georgia. The explosion and subsequent fire occurred just eight days after Sheptor took the reins at Imperial Sugar. Sheptor was touring that plant on the day of the explosion. From the moment the tragedy occurred, he maintained a constant level of communication with all stakeholders — including families, first...

IABC 2009 Southern Region Conference RFP for Speaker Presentations

noemail@iabchouston.com — Fri, 20 Mar 2009 14:00:00 GMT

IABC U.S. Southern Region seeks speakers for our 2009 regional conference. The conference will consist of a full day of 75-minute breakout sessions, and may offer a number of in-depth sessions before or after the conference on key topics affecting today’s business communicators. We anticipate the conference may draw more than 200 communicators from the southern United States, and Northern and Southern Caribbean. The conference will provide sessions in four tracks or the key areas of communications leadership, public relations, branding and marketing, and employee communication. We are also looking for presentations that include tips and advice on managing career and work in tough economic times, doing more with less and success stories about using social media techniques. Our members work in corporate settings, academia, not-for-profit organizations, health/medical facilities, manufacturing, small businesses and independent settings. Attendees will represent entry-level...

IABC Chair to Address Houston Chapter on

noemail@iabchouston.com — Tue, 17 Mar 2009 20:00:00 GMT

IABC Chair to Address Houston Chapter on Learning to Communicate With an International Accent Luncheon Meeting Set for March 26 at House of Blues, Houston Houston, March 17, 2009 – After spending nearly 20 years building a career and a strong network of professional contacts in the United States, Barbara Gibson, ABC, quit her job, sold most of her possessions and moved to London with no contacts, no work permit and no idea of what lay ahead. Now, running a successful consultancy and serving as IABC/International Chair, Gibson will reveal to IABC/Houston members and guests on March 26, 2009, at the House of Blues, how she leveraged her IABC membership to overcome cultural barriers, gain understanding of differences in communication practice, build a network and gain professional credibility even though she was an outsider. She'll also share her tips for building a powerful network whether you want to expand your contacts worldwide or locally. Gibson currently heads London-based...

IABC/Houston Welcomes Nominations for 2009 Communication Leadership Award

noemail@iabchouston.com — Thu, 05 Mar 2009 21:00:00 GMT

Houston – March 5, 2009 – Each year, the Houston chapter of the International Association of Business Communicators (IABC/Houston) recognizes a top-level business or organizational leader who actively supports communications by initiating, directing, supporting or sustaining outstanding and effective communications programs within his or her organization. The deadline for this year’s nominations is Monday, March 16, so IABC/Houston is encouraging all communications professionals in Houston and southern Texas to identify and submit one or more exemplary communicators at the executive level for this year’s Communication Leadership Award. Information on the award and a link to the nomination form are available at http://www.iabchouston.com/Communicator/. There is no fee to submit a nominee for this award, and you can nominate more than one person, explained Theresa Parker, IABC/Houston president. The only guidelines are that the person must be an active member of your organization’s...

Deadline Nears for IABC/Houston Bronze Quill 2009 Submissions

noemail@iabchouston.com — Wed, 11 Feb 2009 20:00:00 GMT

Houston – Feb. 11, 2009 – The Houston chapter of the International Association of Business Communicators (IABC/Houston) is nearing the deadline for entries to its Bronze Quill Awards, which annually celebrates the outstanding efforts of the communications professionals in Houston and southern Texas. The deadline for entries is this Friday, Feb. 13, although procrastinators will be able to enter, for a small entry fee penalty, until Feb. 20. The Bronze Quill Awards are open to members and non-members alike, and all original communication programs and projects that produced measurable results in 2008 are eligible for submission. The chapter anticipates more than 100 entries in three award divisions: Communication Management, Communication Skills and Communication Creative. Communicators interested in submitting entries may start by visiting www.iabchouston.com/QuillAwards. The site includes links to the call for entries (only available online) as well as entry guidelines and forms,...

Canadian Barbecue Guru Mixes Business With Brisket

noemail@iabchouston.com — Mon, 09 Feb 2009 16:00:00 GMT

Rockin’ Ronnie Brings His Meaty Motivational Message to Houston Houston, Feb. 9, 2009 – In his day job, Ron Shewchuk is a business consultant who helps organizations communicate better with their employees. In his spare time, he’s built a second career as his alter-ego, Rockin’ Ronnie, international barbecue champion and bestselling cookbook author. A few years ago Shewchuk had a crazy idea to combine his lifelong passions for outdoor cooking and indoor business communications. The result: a combination multi-course meal and keynote address called Everything I Know About Communication, I Learned From Barbecue. Shewchuk is bringing his smoke-infused business wisdom to Houston’s famed Armadillo Palace on February 26, where he’ll deliver his talk to the local chapter of the International Association of Business Communicators. His visit is timed to coincide with The World’s Championship Bar-B-Que Contest, the first big event of the Houston Livestock Show and Rodeo. If famous...

IABC/Houston Announces 2 New Awards for Bronze Quill 2009

noemail@iabchouston.com — Thu, 05 Feb 2009 15:00:00 GMT

Houston – (Feb. 5, 2009) – The Houston chapter of the International Association of Business Communicators (IABC/Houston) is celebrating the local area’s top communication professionals by offering two new awards to honor them during its Be Heard, Be Awarded, Be Celebrated...Get Bronzed! 2009 Bronze Quill Awards Gala. In addition to its existing Awards of Excellence, Awards of Merit and Communication Leadership Award, IABC/Houston is adding a Best in Show Award for the entry with the highest cumulative score. As well, the criteria for the Communicator of the Year award has been made even easier—a panel of accredited business communicators will choose the Communicator of the Year from among the top ten scoring entries from IABC/Houston members. IABC/Houston’s annual Bronze Quill program recognizes and honors Houston and southern Texas communications professionals whose work the previous year has exemplified excellence in communications. This year, the chapter anticipates more than 100...

Dr. Peter Bishop, Futurist, Coordinator of Master Program in Future Studies, College of Technology, University of Houston, to Share Insights on Strategic Planning

noemail@iabchouston.com — Mon, 19 Jan 2009 19:00:00 GMT

HOUSTON, Jan. 19 – If developing a communications plan for your organization or client is on your to-do list for 2009, help is on the way. IABC/Houston presents Dr. Peter Bishop, futurist and coordinator of the graduate program in Futures Studies at the University of Houston, at its regular monthly meeting on Thursday, Jan. 22. Dr. Bishop will share strategic foresight concepts, procedures and tools that will help organizations anticipate change and influence the long-term effectiveness of strategic planning efforts. The meeting includes a morning workshop from 9 to 11 a.m., followed by a luncheon presentation from 11:15 a.m. to 1 p.m. at Maggiano’s, 2019 Post Oak Blvd., in Houston. Drawing content from a new five-day certification seminar he is teaching at UH in Strategic Foresight, Dr. Bishop will cover how communications planners can scan the environment and analyze current trends, anticipate disruptive futures and effectively set strategic direction. Pam McConathy, principal...

Senior Account Executive

Thu, 02 Feb 2012 06:00:00 GMT

Title: Senior Account Executive Description: Description: Our dynamic team is looking for a senior account executive that has three or more years of frontline public relations experience, working at a public relations agency or in-house PR group. The ideal person is an excellent writer and copy editor, strong track record of success in placing media stories, has interfaced with a wide range of consumer and trade media, has developed strategic public relations campaigns that integrate traditional and social media, can manage multiple projects, is detail-oriented, loves variety and is energized by giving great client service. Our boutique firm nurtures creativity and teamwork in a fast-paced office environment that routinely serves high profile, well respected organizations. Candidates must be able to provide current writing samples and show a portfolio of placed news coverage. Related experience in preparing marketing collateral and websites, event planning and...

Sr. Communication Specialist

Fri, 20 Jan 2012 06:00:00 GMT

Title: Sr. Communication Specialist Description: Assists in the production of internal communications. Interviews, researches, writes, and edits stories for citywide employee publications. Acts as lead for quarterly newsletter on employee benefits. Responsible for generating story ideas, writing feature stories in an easy-to-read format, following the AP stylebook and house style guide, and using a digital camera and photojournalism skills to take photos for publication. Provides copy for special projects, including brochures, press releases, fliers, scripts, and Web sites. Helps coordinate Human Resources special events like service awards, recognition events and Public Service Recognition Week essay and poster contests and other assignments as directed. Must meet deadlines. Coordinates with graphic designers, reporters and printers. Requires a bachelor's degree in journalism, communications or a closely related field and two years experience in print media, public relations or a...

Communications Specialist

Fri, 06 Jan 2012 06:00:00 GMT

Title: Communications Specialist Description: If you are a proactive, enthusiastic and dynamic individual who enjoys working with people and finding practical and sensible solutions across all levels of organizational employment, then join our team at Ascend Performance Materials! We are seeking a Communications Specialist, who will support our business/brand growth by delivering effective communication through management/support of selected communication channels: using all necessary forms of communication - visual (graphic, video, etc.), and written, thereby enhancing our ability to inform and persuade customers, suppliers, partners, and employees. Job Responsibilities: Develop and disseminate communication materials intended to project and enhance Ascend and Ascend's products to commercial teams, customers, suppliers, partners, and stakeholders. For example - presentations, papers, product...

Manager Community Relations & Stakeholder Outreach

Thu, 05 Jan 2012 06:00:00 GMT

Title: Manager Community Relations & Stakeholder Outreach Description: Support pipeline project teams to achieve stakeholder outreach and community relations goals. Assist in the development and implementation of project communication plans. Communicate key messages and project details to various stakeholders including, elected/public officials, nongovernmental organizations, landowners and the public at large. Support government and political affairs activities in key regions within company service territory. Essential Functions: Serve as an active member on pipeline project teams, providing leadership and guidance on the development and implementation of stakeholder and community outreach plans Assist in the development and dissemination of key messages to public/elected officials, NGOs, and the community at large Plan and help facilitate open houses and public meetings in pipeline project areas Build relationships with community and...

Multi-Media Design Specialist

Tue, 03 Jan 2012 06:00:00 GMT

Title: Multi-Media Design Specialist Description: Hines seeks a Multi-Media Specialist to create engaging, persuasive electronic communications tools for use in our marketing, sales, and training for the Hines Real Estate Investment, Inc. (HREI). Responsibilities include, but are not limited to: design and maintain PowerPoint presentations based on content provided by writers in the Marketing Communications group or by the firm's marketing and sales executives; recommend and implement enhancements to existing communications such as web content templates, visual and written content on website and graphics while following the overall corporate graphic standards. Required Experience: This Job Requires the Follow Skills: Minimum Requirements include: - Bachelor's degree in advertising, marketing, business or related field from an accredited university or five plus years in graphic design or electronic media - Two plus years in graphic design - Proficient in...

Senior Communications Specialist - Temporary Position

Tue, 13 Dec 2011 06:00:00 GMT

Title: Senior Communications Specialist - Temporary Position Description: Purpose: Supports NGT&S internal communications efforts, as well as updating NiSource websites and intranet to effectively communicate to and support customers, employees and other stakeholders. Writes, edits and distributes other internal communication articles and tools, complementing overall communication effort. Strategically defines and manages internal communications as an integral communications tool. Specific Duties * Monitor and continually assess effectiveness of electronic communication platforms and recommend changes to enhance communication vehicles. * Assist in identification, development and implementation of internal communications tool. * Strive to link business needs with communication vehicles. * Must be able to work with internal clients to develop appropriate media or techniques to prepare websites and electronic presentations. * Supports external and internal...

Director of Executive and Internal Communications

Tue, 06 Dec 2011 06:00:00 GMT

Title: Director of Executive and Internal Communications Description: The Director of Executive and Internal Communications is accountable for internal communications activity that will help inform, engage and advance communication thereby performance among employees across the Agency as defined by established strategy and goals. Develop and maintain Agency visuals including photography and videos in such a way that these resources are easily accessed for varying uses including presentations, website, brochures, etc. Develop a comprehensive list of strategic executive speaking opportunities in collaboration with the Marketing and Communications staff, track the call-for-proposal processes, develop speaker packets and prepare the required presentation or speech for these highly visible engagements. A primary responsibility of the Director of Executive and Internal Communications is to provide speechwriting and create presentations on behalf of the President and CEO, Senior Vice...

Senior Director of Marketing & Communications

Tue, 06 Dec 2011 06:00:00 GMT

Title: Senior Director of Marketing & Communications Description: The Senior Director of Marketing & Communications and external consultants to develop the Agency's strategic marketing and communication strategy. The Senior Director of Marketing & Communications will develop, integrate and implement a broad range of public relations activities relative to the strategic direction and positioning of the organization and its leadership. Builds and maintains strong relationships with the media and with all Agency departments. The Senior Director is responsible for Neighborhood Centers' varied and integrated communications products and services including: newsletters and other publications; web, E-News and other online communications; media and public relations; and marketing. Manages production of all printed materials, advertising and public service announcements. Assesses internal and external communication needs and makes recommendations for effective communication strategies....

Communications/ PR/ Marketing

Fri, 03 Feb 2012 20:00:00 GMT

Desired Position Title: Communications/ PR/ Marketing Experience: EXPERIENCE The PR Boutique, Houston - Intern August 2011 - Dec 2011 Composed press releases and media alerts and created invitations, brochures, events calendars, special occasion cards and media drop bags for grand openings, public appearances, and fundraising events for clients to include Phoenician Specialty Foods, Lamborghini - Houston, Chama Gaucha and numerous local high-end fashion designers' new clothing and accessory lines. Highly-involved in social media; introduced innovative social media methodologies. Provided extensive research for clients to meet their business and marketing needs. Established close relationships with and provided a personal touch to numerous clients to include Elaine Turner, Atrium, Dr. Ebert, Advanced Dermatology, Heritage Texas Properties, Indigo Auto Group, Intero, Phoenician Specialty Foods, Ronald McDonald House, Houston...

Versatile Writer and Social Media Whiz

Tue, 22 Nov 2011 11:00:00 GMT

Desired Position Title: Versatile Writer and Social Media Whiz Experience: MEDIA Reporter KBTX, CBS Bryan, TX Since 2010 Received Texas Associated Press Broadcasters' Awardfor General Assignment Reporting Covered a variety of topics on television and online: crime, special interest and medical Wrote articles for station's website using Associated Press Style writing, edited other articles for accuracy and grammar Generated story ideas and cultivated contacts, conducted interviews; researched, wrote and edited material for broadcast Successfully used social media to attract new viewers by petitioning thousands of friends and followers from Facebook and Twitter accounts Broke investigative findings: Uncovered oversights in the Brazos County Clerk's office, where at least one couple's marriage license had not been processed after 7 years Consistently delivered lead stories such as, exclusive cell phone...

Seasoned, results-oriented marketing professional with a passion for communications is seeking a pos

Mon, 02 May 2011 14:00:00 GMT

Desired Position Title: Seasoned, results-oriented marketing professional with a passion for communications is seeking a pos Experience: Director of Marketing - Feb 2006 to Present 3 Mark Financial, Inc. ● Sugar Land, TX 3 Mark Financial is an independent marketing organization (IMO) that provides support for financial services professionals. Develop and execute tactical marketing communication programs. Create copy, publications, newsletters, presentations and website content. Foster and maintain strategic relationships with carriers and vendors. Collaborate with national sales force to successfully penetrate new markets. Plan and execute conferences, seminars and training events. Insurance Specialist - 2005 to 2006 Merrill Lynch ● Houston, TX Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services. Responsible for...

Presenting our 2012 Executive Communicator of the Year

Tue, 31 Jan 2012 17:31:14 GMT

IABC Houston is proud to honor Dr. Renu Khator and her work in making University of Houston a Tier 1 University. Join us on May 8, to celebrate great communicators citywide. Read more . . .

February Luncheon and Workshop

Fri, 20 Jan 2012 23:22:22 GMT

At times like this, there's no such thing as “too much” communication. Human resources consultant Connie Barnaba will show us why. Register here for the Lunch Only, or Luncheon/Workshop combo.

2012 Bronze Quill -- Start Your Engines!

Fri, 20 Jan 2012 23:03:58 GMT

Click here to download the 2012 Call for Entries .pdf document; then go to our new Online Entry Form. Get the best deal on Gala and Showcase if you buy before March 1.

Brookwoods Group Logo

Mon, 16 Jan 2012 23:56:20 GMT

Become a Sponsor

Wed, 23 Nov 2011 20:12:07 GMT

Your Logo

Thu, 01 Sep 2011 05:15:58 GMT

New Orleans: a Whole Lotta Shakin Goin On

Thu, 23 Jun 2011 21:26:50 GMT

Do your communications sing? Are you in tune with the latest trends? This fall, don't miss a beat. Come to the IABC Southern Region Conference in New Orleans, October 12 - 14. Read more ...

ESIG Special: As the World Turns | 13-Jan 11:30 AM to 1:00 PM

Mon, 21 Feb 2011 21:49:44 GMT

How will technology impact your business in 2011? And how is it forcing you to change?
Has Google Places turned search marketing upside down? Will migration to mobile delivery

2012 Executive Communicator of the Year Award

Tue, 31 Jan 2012 15:39:44 GMT

IABC Houston Celebrates Dr. Renu Khator, UH President and Chancellor IABC Houston annually recognizes the achievements of a local top-level business or organizational leader who actively supports communications by initiating, directing, supporting or sustaining outstanding and effective communications programs. Khator will be recognized on May 8 at IABC Houston's Bronze Quill Awards Gala at the Junior League of Houston. Dr. Khator exemplifies the qualities of a true leader - and communicator - that we look for in bestowing this award, said Elaine W. Krause, president of IABC Houston. Her ability to keep all UH constituencies engaged and informed is unique. When it comes to communications, she 'gets it,' which why we're so happy to honor her. Since assuming her post in 2008, Khator has led UH to become a top tier research university designated by the Carnegie Foundation, and UH has experienced record-breaking research funding, enrollment and private...

Video

Fri, 27 Jan 2012 17:45:41 GMT

IABC - Gold Quill 2012 from Simply Communicate on Vimeo.

2012 Call for Entries is Out!!

Thu, 26 Jan 2012 23:29:12 GMT

Go here to download the .pdf; and go here to access the online entry form. About Our Showcase Reception and Awards Gala IABC Houston is ready to celebrate excellence in communication! The Houston Bronze Quill Awards showcase best practices in business communications, management skills, thought leadership, and creativity. The Houston Awards are open to members and non-members of IABC. Bronze Quill celebrates the outstanding efforts of our best communicators and their unique talent, creativity, and resourcefulness.To ensure each submission is given equal opportunity, two senior communicators from other IABC chapters judge each entry and provide valuable feedback to the entrant. The IABC Houston 2012 Bronze Quill Awards Program includes: IABC Executive Communicator of the Year Award This Award is given annually to a top-level business or organizational leader who actively supports communications by initiating, directing, supporting or sustaining...

BQ Sponsorships and Advertising

Wed, 25 Jan 2012 19:18:47 GMT

2012 Showcase Reception and Awards Gala Sponsorship Packages A Houston Awards Gala sponsorship will promote your organization to over 4,000 area corporate, government, and nonprofit professionals, who will receive competition and event promotions. As a sponsor of the 2012 Houston Bronze Quill Awards, you and your organization can honor Houston area communicators, media, agency executives, and creative talent, who continue to produce innovative, award-winning work in these challenging times. Your support of IABC Houston provides funding for continuing educational initiatives for area professionals and college-level communications students. The Houston Bronze Quill Awards Gala and Showcase reception will be held on Tuesday, May 8, 2012, at The Junior League of Houston. Join us as we celebrate the outstanding efforts of our region's best managers, strategists, practitioners, writers, designers, graphic artists, photographers, and students. The Houston Awards include 27...

Multiple IABC Membership Options

Wed, 25 Jan 2012 02:49:49 GMT

Gain instant access to the people who drive Houston's communications industry - join IABC/Houston. We have more than 300 members, and we are one of the fastest-growing chapters within the international organization. Those who join IABC enjoy local as well as international benefits. To join IABC/Houston you start by joining IABC International online. Your membership includes full benefits from the international organization, the Southern Region and the local IABC/Houston chapter. There are several membership types: Professional The vast majority of IABC members are professional members. IABC/Houston members pay $299annually. New and lapsed members pay $339, discounted an additional $10 if you enroll online. Corporate Package Corporate packages offer discounts to five or more employees from the same company. To initiate a package, please see our corporate package information page. The 500 Club The 500 Club, named because only 500 of these memberships are...

2012 Bronze Quill Call for Entries

Fri, 20 Jan 2012 23:14:22 GMT

Bronze means something. Yeah, we know. There are shinier, more precious metals. But the Houston Bronze Quill represents the best of the best. The IABC Houston Bronze Quill competition is Houston's gold standard. You can be sure your work will be evaluated by some of the top communicators in the country. Walking away with a Bronze, in this town, is a very big deal. You can be very proud of what you accomplished; your boss or clients will be impressed, and itʼs a nice addition to your resume or portfolio. SO . . . what are you waiting for? We know you have a project or two you were proud of in 2011. All thatʼs left is to fill out an entry form, then sit back and wait for the kudos to roll in. Download the 2012 Call for Entries .pdf here. Access the 2012 Bronze Quill Entry Form here. Entry Fees & Deadlines EARLY BIRD...

2012 Bronze Quill Call for Entries

Thu, 19 Jan 2012 19:26:49 GMT

About IABC Houston

Mon, 14 Nov 2011 02:37:28 GMT

A Vigorous and Varied Group of Communicators IABC Houston, with approximately 300 professional communicators, is part of a global network of 15,000 business communication professionals in more than 80 countries who are committed to improving personal and professional growth as well as organizational effectiveness through strategic communications. Houston area members include public relations and communication professionals from Fortune 500 companies, small businesses, communications agencies, nonprofit organizations, government agencies, and freelance writers and consultants. All have a commitment to continue professional development and a desire to network with other communicators. Since 1970 IABC Houston has offered professional development meetings and workshops, networking opportunities, student competitions, awards and recognition programs for best practices. IABC Houston sponsors an active student chapter at the University of Houston Jack J. Valenti School of...

Entrepreneur's Strategic Interest Group (ESIG)

Fri, 11 Nov 2011 13:25:52 GMT

Knowledge and networking for business communications entrepreneurs in Houston The Entrepreneurs Strategic Interest Group (ESIG) of IABC/Houston provides support and a marketplace for Houston entrepreneurs, business owners and freelancers in the field of business communications. Keep up with the demands of operating a communications business Proactively manage financial, legal and administrative challenges Leverage technology to grow your business Build client relationships through networking Share knowledge and insight with other entrepreneurs Writers, consultants, PR agents, designers, artists, photographers--there's something for everyone at our monthly ESIG meetings. And we meet at the fabulous La Griglia where the food and atmosphere are always great! Monthly programs, developed by members in Task Forces, cover the essential areas of concern for business communications entrepreneurs, such as...

Past Winners: Communicator of the Year

Sat, 05 Nov 2011 22:55:34 GMT

We salute these awesome role models.

The winners of this annual award, presented each year at our Bronze Quill award competition, are recognized for their outstanding professional performance and exemplify the highest standards of our craft. We're grateful to them, their employees and colleagues for all they do for Houston business communicators. They make us all better.

Past Winners

2011 – James L Gallogly, CEO, LyondellBasell
2010 – Bob Hale, President & CEO, Houston Association of REALTORS® & Greg Garland, president & CEO, Chevron Phillips Chemical
2009 – John C. Sheptor, President & CEO, Imperial Sugar Company
2008 – Dr. Giuseppe Colasurdo, dean of The University of Texas Medical School at Houston
2007 – John D. Hofmeister, president of Shell Oil Company
2006 – J. William "Bill" Boyar, chairman of Boyar & Miller
2005 – Clark Baker,president and CEO of the YMCA of Greater Houston
2004 – John D. Stobo, M.D.,president of the University of Texas Medical Branch at Galveston
2003 – Jacqueline S. Martin, President, United Way of the Texas Gulf Coast
2002 – Steve Miller, CEO, Shell Oil Company
2001 – Kirbyjon Caldwell, senior pastor, Windsor Village United Methodist Church

January 2012 ESIG Meeting

noemail@iabchouston.com — Fri, 13 Jan 2012 00:00:00 GMT

Objectives:

1. Gauge ESIG member and guest response to each monthly program topic and speaker(s)

2. Monitor ESIG member and guest response to luncheon venue/service

3. Track where members and guests are hearing about programming/meeting announcements

Release Date: Jan 12, 2012 6:00 PM
Expiration Date: Apr 11, 2012 6:00 PM

Relationship Marketing: Jay Steinfeld w/ Blinds.com

noemail@iabchouston.com — Mon, 21 Nov 2011 05:00:00 GMT

Objectives:

Release Date: Nov 20, 2011 11:00 PM
Expiration Date: Dec 21, 2011 11:00 PM

We're really late in sending out the survey for last Thursday's program -- all the more reason we really need your help in capturing attendee sentiment about this

Please take a moment at the beginning of this busy week to share your thoughts about last week's program -- and anything else you think might help us bring more value to your communications practice in 2012. The survey can be completed anonymously, if you prefer.

Be sure to note the two upcoming holiday events, the HCA Sixth Annual Holiday Mixer and the free-for-all known as the annual Entrepreneure's Strategic Interest Group (ESIG) Christmas party.

We have tons of great content headed your way in 2012, to include a quarterly series for senior communicators (but open to all), sponsored by our friends at Pierpont Communications.

For now, all our holiday best wishes from us (the Board of IABC) to you -- our "friends and family."

Elaine

Elaine W Krause, President;
IABC/Houston
elainewkrause@gmail.com

November 2011 ESIG Meeting

noemail@iabchouston.com — Fri, 11 Nov 2011 15:00:00 GMT

Objectives:

1. Gauge ESIG member and guest response to each monthly program topic and speaker(s)

2. Monitor ESIG member and guest response to luncheon venue/service

3. Track where members and guests are hearing about programming/meeting announcements

Release Date: Nov 11, 2011 9:00 AM
Expiration Date: Feb 9, 2012 9:00 AM

Manage Your Brand Across All Channels

noemail@iabchouston.com — Thu, 27 Oct 2011 19:00:00 GMT

Objectives:

Release Date: Oct 27, 2011 2:00 PM
Expiration Date: Nov 24, 2012 11:00 PM

Thanks to all of you who attended today's great presentation by Chris Conant with More Cabbage, Dallas TX.

We need your input to keep providing programs and content to meet the needs of our members. Please take just a moment to give us your feedback so we can better serve you and your professional development goals.

The survey can be completed anonymously.

Thanks very much for your time and for your ongoing support for IABC Houston. Please contact us, or me personally, if you have any questions or suggestions how we might continue to grow and to improve.

Best wishes,

Elaine

Elaine W Krause, President;
IABC/Houston

elainewkrause@gmail.com

Luncheon/Workshop Combo with Chris Conant

noemail@iabchouston.com — Thu, 27 Oct 2011 19:00:00 GMT

Objectives:

Release Date: Oct 27, 2011 2:00 PM
Expiration Date: Nov 24, 2012 11:00 PM

Thanks to all of you who attended today's great presentation by Chris Conant with More Cabbage, Dallas TX.

The survey can be completed anonymously.

Best wishes,

Elaine

Elaine W Krause, President;
IABC/Houston

elainewkrause@gmail.com

October 2011 ESIG Meeting

noemail@iabchouston.com — Fri, 14 Oct 2011 00:00:00 GMT

Objectives:

1. Gauge ESIG member and guest response to each monthly program topic and speaker(s)

2. Monitor ESIG member and guest response to luncheon venue/service

3. Track where members and guests are hearing about programming/meeting announcements

Release Date: Oct 13, 2011 7:00 PM
Expiration Date: Jan 11, 2012 7:00 PM

Sept 22: SUCCESS and Challenge of Turnaround Communications

noemail@iabchouston.com — Thu, 22 Sep 2011 19:00:00 GMT

Objectives:

Release Date: Sep 22, 2011 2:00 PM
Expiration Date: Dec 21, 2011 2:00 PM

Thanks to all of you who attended today's great presentation by Karen Clarke, UH System Vice-Chancellor for University Relations.

The survey can be completed anonymously.

Best wishes,

Elaine

Elaine W Krause, President;
IABC/Houston

elainewkrause@gmail.com

September 2011 ESIG Meeting

noemail@iabchouston.com — Thu, 08 Sep 2011 19:00:00 GMT

Objectives:

1. Gauge ESIG member and guest response to each monthly program topic and speaker(s)

2. Monitor ESIG member and guest response to luncheon venue/service

3. Track where members and guests are hearing about programming/meeting announcements

Release Date: Sep 8, 2011 2:00 PM
Expiration Date: Oct 7, 2011 2:00 PM

Perfecting Your Pitch

noemail@iabchouston.com — Thu, 25 Aug 2011 18:00:00 GMT

Objectives:

Release Date: Aug 25, 2011 1:00 PM
Expiration Date: Sep 25, 2011 1:00 PM

Today's survey is slightly longer than usual -- 8 questions, can still be completed in 5 to 8 minutes. By request, we've added a "satisfaction" query for each speaker by name.

Check out the special question at the end about volunteer opportunities. If any of those items interests you, or you have other ideas of your own, please leave a note. You need NOT be a member of IABC to volunteer -- in fact, it's a great way to get to know us better.

Better yet: any of you who log in by name to take the survey AND volunteer in in some capacity will be entered in a drawing for a free lunch at your choice of any of our remaining 2011 programs.

We've requested the handouts from today's presentation. When we get them, we'll upload them to the event page, found here.

The Early-Bird rate for Southern Regional Conference has expired, but it's not too late to register. Tons of great content and speakers are lined up -- set in what is STILL one of America's most charming cieits (especially for foodies). Register here.

Many thanks for joining us today and for your support of IABC Houston.

Best wishes to all,

Elaine

Elaine W Krause

IABC Houston

Best of the ESIG: Self-Promotion Ideas

noemail@iabchouston.com — Sun, 14 Aug 2011 22:00:00 GMT

Objectives:

Release Date: Aug 14, 2011 5:00 PM
Expiration Date: Nov 8, 2011 5:00 PM

As a regular or sometime attendee of the IABC Houston Entrepreneurs Strategic Interest Group (ESIG), you're invited to contribute to our program on November 10: The “Best of ESIG” Self-Promotion Ideas.

In our meeting, we'll highlight the very best ideas used by members and guests to market their businesses. We hope we’ll pique your thinking about how you can better market your business.

We're asking you to contribute by submitting the best self-promotion idea you have ever implemented for your communication business. Simply reply to this survey by Monday, November 7 with answers to just three questions (below).

Sat, 04 Feb 2012 05:23:21 GMT

File uploaded by Sarah Worthy.

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Entrepreneur's Strategic Interest Group (ESIG)

Past Winners: Communicator of the Year

We salute these awesome role models.

January 2012 ESIG Meeting

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November 2011 ESIG Meeting

EARLY BIRD Deadline
Thursday
23 February 2012

FINAL Deadline
Monday
1 March 2012

Reserve Your Seats for the Bronze Quill Gala!
May 8, 2012