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Thursday, June 28 2012
Making Cancer History: How a Simple Tagline Transformed a Brand . . .
. . . and Gave Hope to Millions
The tagline is genius, with its subtle play-on-words and compelling message, to thousands who seek a cure a terrifying disease. MD Anderson has been on the forefront of cancer research and treatment for decades.
How does this iconic brand adapt to the changing marketplace? In 2010, the red strike-through logo transformed the historic, academic look and feel of the MD Anderson brand.
How and why has the brand transformed since? Sarah Newson, Associate Vice President of Communications for MD Anderson Cancer Center, will share the whole story of their ever-evolving brand and what’s next on the horizon. She’ll share the reasons for evolving the brand in the first place and lessons learned as the dynamic marketplace shapes the new branding direction.
IMPORTANT REGISTRATION INFORMATION: our software upgrade continues. Until we can perfect the registration form, please make sure you are choosing the appropriate registration level for yourself ... the default setting is intended for Students only.
Additional Information
Valet Parking is included in the luncheon price. Bring your valet ticket upstairs so we can validate it for you.
Registration Deadlines: The lower-price early registration deadline is 11:30PM on Monday before the Thursday event. The final registration deadline is 5pm on Wednesday before the event. Online reservations and credit card payments will not be accepted after that time; please pay with check or cash at the door. Because we must order meals Tuesday morning, cancellations cannot be accepted after midnight on Monday. No shows will be billed.
Space is sometimes available for walk-in attendees. Payment by cash or a check made out to IABC/Houston will be accepted at the door. Credit card payments are accepted only for online reservations.
If you register online but prefer to pay by cash or check at the door, complete the online registration and click the "Pay At Event" button on the electronic invoice screen. This will confirm your registration and pricing.
Special Meal Needs: We can accommodate attendees who need a vegetarian meal or have a shellfish allergy. Please contact Ginger Bertrand (gbertrand@suddenlink.net) to make your request. We are unable to accommodate any other special meal requests.
Table Reservations: A table registration is for eight individuals. You must reserve and pay for all eight seats when you register. After completing the billing information and your own seat reservation, click Submit Registration. Click the pencil icon in the box for Registrant 1 to open the form; enter the next registrant; click Update and Continue at lower right; then click pencil icon in the next box and enter the next name, etc. After entering all registrants, click Submit.
