. . . or the Community Will Manage It For You!
It’s a given, with all today’s cross-channel “chatter,” that branding will happen, one way or another. Your reputation will grow and customers will talk about you on-line. The question is whether or not you’re going to manage that dialogue about the company. Then, those same customers will come to expect a new kind of online communication effort with them in return that will challenge some of the philosophies of corporate business.
Social PR merges social media technology with PR to turn "fans and followers" into champion referrers, based on the premise that people do business with people who they know, like, trust and connect with. Being social is not new, but using technology to manage a brand inside a Social PR conversation takes patience and a bit of know-how that can be explained in a few minutes together.
- Understand how to challenge outdated corporate philosophies about brand management
- Learn why communities are important/essential to building and refining business opportunities inside and outside the organization
- Create communities inside and/or outside the corporation/organization