LUNCHEON ONLY: Manage Your Brand Across All Channels . . .

. . . or the Community Will Manage It For You!

It’s a given, with all today’s cross-channel “chatter,” that branding will happen, one way or another. Your reputation will grow and customers will talk about you on-line. The question is whether or not you’re going to manage that dialogue about the company. Then, those same customers will come to expect a new kind of online communication effort with them in return that will challenge some of the philosophies of corporate business.
 
Social PR merges social media technology with PR to turn "fans and followers" into champion referrers, based on the premise that people do business with people who they know, like, trust and connect with. Being social is not new, but using technology to manage a brand inside a Social PR conversation takes patience and a bit of know-how that can be explained in a few minutes together.
 
Key Take-Aways
  • Understand how to challenge outdated corporate philosophies about brand management
  • Learn why communities are important/essential to building and refining business opportunities inside and outside the organization
  • Create communities inside and/or outside the corporation/organization
Speaker Chris Conant
More Cabbage, Dallas TX About Chris Conant Mr. Conant co-founded an interactive agency in Los Angeles prior to the dot-com era called The Composition Group. The Composition Group helped build brands for over 100 companies like Disney Online, Mattel, BrainX, Valley Presbyterian Hospital, Baxter, Blue Cross of CA, and Intel. Mr. ...


More Cabbage, Dallas TX




About Chris Conant




Mr. Conant co-founded an interactive agency in Los Angeles prior to the dot-com era called The Composition Group. The Composition Group helped build brands for over 100 companies like Disney Online, Mattel, BrainX, Valley Presbyterian Hospital, Baxter, Blue Cross of CA, and Intel. Mr. Conant launched the interactive department in 1996 to help build and deliver large web sites, and sold the company in 2001 to Sri Lankan–based IOM Partners. Soon after he traveled the continents, consulting on the integration of brand and technology, and how the user experience plays the key role in the dot com venture. His international clients included Clark-Bardes, The National Bank of Thailand, and Paragon Partners LLP based in the U.K. 



 



In 2003, Mr. Conant founded More Cabbage, strategic marketing and design firm. The company has experienced year-over-year growth and has completed over 400 marketing projects for over 150 clients spanning the United States including the State Of Oregon, L.A. Superior Courts, Addax Minerals, Designing Health, Johnson Controls, Hoag Hospital, Wells Fargo, C2C, and HealthNog. By 2009, More Cabbage ventured naturally into Social PR. Social PR utilizes social media to build brands, manage reputations, turn fans into champion referrers, and immerse the brand into the middle of social conversations. Mr. Conant and his staff of 19 draw on years of real-world strategic work, branding, communications, user experience, marketing, P.R., design, video and technology projects to excel at Social PR.


 


Mr. Conant has a B.A. from Cal State University Northridge in Rhetoric and Communications. He  has a P.B.U. from Cal State Northridge in graphic design.  Most recently Mr. Conant completed a two year program with Vineyard Leadership Institute, a seminary. Mr. Conant has been involved in numerous speaking engagements for NAWBO, Apple Computer, Social Pasta, IABC, Untyed and MicroAge, to name a few. He has numerous professional affiliations and awards, including a prior role on ICANN’s wgc3 council for the assignment of internet tld’s, and three Addy awards for marketing campaigns. He lives in Dallas, TX with his wife Nancy and two daughters.


 


morecabbage.com

469-454-4274 x11

cell: 818 262-6730

cc@morecabbage.com

twitter: @morecabbage

linkedin.com/in/morecabbage


Full Description
Organizer Ginger Bertrand - please contact via email

When?

Thu, Oct. 27, 2011
11:15 a.m. - 1 p.m.
(GMT-0600) US/Central

Event has ended

Where?

Brennan's of Houston
3300 Smith Street
Houston, TX 77006