Getting the Message Out FAST and Accurately
It's dark out, the storm has raged for hours and power's out all over town. How do we share with the public, especially our customers, the vital information they need in a low-key, informative way?
This is the situation CenterPoint Energy's Communications Team prepares for on a daily basis. They can't control mother nature but they can control how, and how soon, critical information is released to the community.
At this event, Floyd LeBlanc will share how to prepare your organization for crisis communications in a world where 24/7 digitial media rules the airwaves. Your company may or may not service millions of homes in the Houston area, but it does have stakeholders invested in your business continuity. In our lunch session Mr. LeBlanc will discuss how to:
- Review techniques to craft a response that highlights the company's position within minutes of a crisis
- Establish dedicated sub-websites to continuously update information after a wide-reaching crisis, such as a hurricane or tropical storm
- Replace lengthy public notices with rapid webiste updates to give media and the public quick, clear information
Valet Parking is included in the luncheon price. Bring your valet ticket upstairs so we can validate it for you.
Registration Deadlines: The lower-price early registration deadline is 11:45PM on Monday before the Thursday event. The final registration deadline is 5pm on Wednesday before the event. Online reservations and credit card payments will not be accepted after that time; please pay with check or cash at the door. Because we must order meals Tuesday morning, cancellations cannot be accepted after midnight on Monday. No shows will be billed.
Space is sometimes available for walk-in attendees. Payment by cash or a check made out to IABC/Houston will be accepted at the door. Credit card payments are accepted only for online reservations.
If you register online but prefer to pay by cash or check at the door, complete the online registration and click the "Pay At Event" button on the electronic invoice screen. This will confirm your registration and pricing.
Special Meal Needs: We can accommodate attendees who need a vegetarian meal or have a shellfish allergy. Please make a notation in the "Optional comments" box at bottom of registration screen. We are unable to accommodate any other special meal requests.
Table Reservations: A table registration is for eight individuals. You must reserve and pay for all eight seats when you register. After completing the billing information and your own seat reservation, click Submit Registration. Click the pencil icon in the box for Registrant 1 to open the form; enter the next registrant; click Update and Continue at lower right; then click pencil icon in the next box and enter the next name, etc. After entering all registrants, click Submit.