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IABC/Houston Insider

IABC Houston Newsletter
Telling 100-Year Old Story in Creative, New Ways
Using Flip Cams to Rev Up Non-profit Fundraising
Thursday, Nov. 18
11:15 a.m. - 1:00 p.m.
Brennan's of Houston
 
Over the last century Neighborhood Centers Inc. has always been known for clear, crisp communications and award-winning graphic design. They’ve thrived by telling a story using the most affordable, effective tools and technologies of the day.
 
In fundraising efforts for the new Baker-Ripley Neighborhood Center, their communications staff turned to new tools, new ways of telling their story in a playful, engaging, cost-effective way.
JOIN US as the communicators at Neighborhood Centers show how they take advantage of available resources to create quick, short powerful images that help resonate with supporters when the time is right.
 
Thursday 9-Dec-10 11:30 AM to 1:00 PM CST
La Griglia
 
When visions of sugar plums, and a better economy, dance through our heads, that can only mean one thing. It's that time of year to join your ESIG colleagues to get your holiday spirit off to a great start.
We'll gather at La Griglia on Thursday, December 9, at 11:30 a.m. Please bring a wrapped gift (up to $20 in value) to leave under the tree for our traditional gift swap. ESIG has elevated re-gifting to a fine art.  Please keep this in mind as you select your present.
Some of the best ESIG presents appear year after year, such as the turkey baster, the toilet paper doll cover, and the baby Buddha. Come see for yourself. Join us on December 9. It just might be the most fun you have all year! Don't miss it.
We encourage all ESIG members to give generously to the charity of their choice to celebrate the season -- and feel free to bring a guest (and gift for them) to this raucous, good-hearted gathering.
 
 
 
Out for December, then Back With Gusto
There will be no December luncheon event for IABC Houston, but we’re kicking off the year with four great programs. Follow the links, below for details. And watch for other “off-the-record” and happy events we’re working on as well.
 
It’s in the CLOUD
Web-Based Computer Apps: Why & When They Make Sense
27 January 2011
Have you ever wanted to increase your capabilities, on the fly, without buying a whole bunch of new infrastructure, software or adding personnel? Join us as Rodney Sabrsulaand Aaron LongfromSchipul, the Web Marketing Company, tell how the cloud can help take your organization from personal computing to big business, then present the "down side" to cloud sourcing and how to mitigate the risks.

Measure This!
Improve Your Communications with Common Sense Measurement
24 February 2011
Want a single tool in your communications arsenal that will help you plan your strategies, prioritize activities and evaluate results? Measurement can do all this and more. If you are not yet getting the full potential out of your measurement processes, discover what you're missing in this content-packed presentation by two Houston-based measurement experts, Kami Huyse,  APR, and Alice Brink, ABC, APR.
You will walk away with specific examples and common-sense tools for measuring both traditional and social media inside and outside your organization.

From Corporate to Creative
Turn Boring Content Into Compelling Stories
24 March 2011
How can you make the topic of “safety” interesting? How can you possibly get anyone to read yet another story about yet another boring corporate “initiative?” How many times can you take the same picture of someone getting handed an award? And is there anything that will numb the brain faster than a talking-head video of an executive rambling about the need for “synergy?”
Join us as IABC All Star Speakers Steve Crescenzo and Suzanne Salvo tell (and show) how you can make even the most boring topics come to life with creative tactics.

Getting the Message Out
Three Media Relations Experts Share Their Secret Sauce
28 April 2011
Join Sandra Fernandez, Frida Villalobos and Terri Ammerman in a workshop covering how to work with the media to get your story out… and what to do when you finally get that ever-elusive interview. From developing relationships with media to telling your story effectively, this panel will cover media relations from a grassroots angle. You will walk away with tips and tricks on how to pitch a story, ways to follow-up with news media, and how to communicate your message during an interview.
 
WELCOME DANIELA ARGUETA, NEW IABC HOUSTON DIRECTOR OF EXTERNAL MARKETING
 
With 12 years as a marketing professional, Danelia Argueta has developed extensive knowledge and skills in branding strategy through inbound marketing, including social media, search engine optimization, and network marketing.  Immediately after her graduation from the University of Binghamton in New York, she began her career in the software industry and worked for companies like Advent Software and Microsoft Corporation.  In her desire to serve people in the community, she dedicated 7 years working for non-profit organizations where she developed comprehensive development and fundraising skills.  As an event chairman, she managed a team of volunteers and implemented events that generated over $700,000 in revenue.  Currently, Danelia is working towards her MBA in Marketing from the University of Houston Victoria and is a Marketing Specialist at Center for Advanced Legal Studies in Houston.  She is an active member of the community and is the Marketing/Event Chairman and Board Member for the TW Davis YMCA.  Danelia is an energetic, confident, personable, and highly motivated individual seeking to achieve the highest level of performance in her career.
 
 
 
VOLUNTEER OF THE MONTH – NICOLETTE BEARD
 
 
 
What an unexpected and pleasant surprise to be named Volunteer of the Month for my work on the newsletter Insider. Though my tenure was short, I learned a lot and feel as though I can call many of the board members "friends."
If you're undecided about getting involved in Committee work, I encourage you to volunteer. You'll get to interact with some of Houston's top notch communication professionals and have fun a long the way!
 
 
FUN HAD AT BRANCH WATER TAVERN NETWORKING EVENT
 
 
 
 

THE FIFTH ANNUAL BIG HOLIDAY MIXER
Thursday, December 2, 2010
5:00 pm – 10:00 pm
The Courtyard on St. James
 
Put your blender setting on “mingle” and join us for the grandest, multi-organizational, variable-speed networking event of the season. The Big Huge Holiday Mixer, hosted by the Houston Communications Alliance and featuring all of Houston’s favorite advertising, marketing and communications professionals.